Turn every purchase into the next one
Reward customers for buying, sharing, and coming back, then watch your repeat purchase rate climb. More Shopify Plus brands run loyalty on Smile than on any other platform.
Built for Shopify · 4.9 ★ (4,122)
Earn 960 1920 points on this purchase.
Dual Certified
Built for Shopify + Technology Partner
G2 Leader
1st in Loyalty Management Software
SOC 2 Type II
Enterprise-grade security
$3.3B Driven
4,400+ Shopify Plus Brands
Earn
Reward points for anything and everything.
Points aren't just for purchases. Reward the behaviors that build a brand, and turn one-time buyers into regulars.
Purchases
Award points on every order. The core loop that makes coming back feel rewarding.
Account signup
Reward the first step. New members start earning before they even buy again.
Birthdays
A points bonus on their birthday, a low-effort reason to reopen your store.
Product reviews
Turn happy customers into social proof. Points for reviews that sell to the next shopper.
Social follows
Grow your audience. Reward follows and shares across the channels that matter.
Referrals
Your best customers bring more like them. Referred shoppers carry higher LTV.
Redeem
Make redeeming points special with unique rewards.
Offer the rewards your customers actually want, and protect your margin while you do it.
Percentage off
Classic and flexible. Let members redeem points for a discount on their next order.
Fixed-amount off
A clear, concrete value. “$10 off” reads as a real reward shoppers can picture.
Free shipping
The reward that removes the #1 reason carts get abandoned at checkout.
Free product
Let top members redeem for product. Higher perceived value, lower discount drag.
Exclusive products
Unlock members-only products and limited drops for your most loyal customers.
Custom rewards
Build rewards unique to your brand, from branded swag to experiences and perks.
Platform
Everything you need to run a points program at scale.
The launcher, the analytics, the integrations, the campaign tooling: every layer of a modern loyalty platform, in one place.
Fully on-brand
Every customer-facing surface, from launcher to panel to emails, matches your design system out of the box.
Smart nudges
Surface points balances and rewards at the moments that move customers to act.
Points expiry
Create gentle urgency. Expiring points bring lapsing members back to the store.
Bonus campaigns
Run double-points events and seasonal pushes that spike repeat sales on demand.
ROI analytics
See member revenue, repeat rate, and AOV lift, proof your program is paying off.
Integrations
Connect Klaviyo, Gorgias, Shopify POS, and more. Loyalty in every channel you sell.
If you can help customers feel special, loyalty is a long-term play. They will remember the brand and tell their friends.
Customer stories
Brands that run loyalty on Smile
See how leading Shopify brands use Smile to drive repeat purchases and lifetime value.
G2 Leader
1st in Loyalty Management Software
4.9
4000+ reviews
#1 Loyalty App
Among Shopify Plus brands
100k+
Merchants run loyalty on Smile
Common questions
How do points programs increase repeat purchases?+
Points give customers a reason to come back: every order earns toward a reward, so the next purchase is already partly “paid for.” Done right, that loop lifts repeat purchase rate and customer lifetime value.
What should my earn rate and redemption value be?+
A common starting point is 1 point per $1 spent, with 100 points redeemable for $5 off: round, memorable, and easy to communicate. The right numbers depend on your margins and AOV, and a strategist can tune them with you.
Can I match the rewards launcher to my brand?+
Yes. Every customer-facing surface, including the launcher, member panel, emails, and notifications, is fully customizable to your design system without touching code.
Does Smile work with my email and helpdesk tools?+
Smile connects with Klaviyo, Gorgias, Shopify POS, and dozens of other tools so loyalty data flows across every channel you sell on.
How much revenue could a points program actually unlock for my store?+
Project it with numbers from your store. Talk to a strategist to see your repeat-buyer lift, member revenue, and payback timeline.
Boost repeat sales
Reward with Smile today.
Talk to a loyalty strategist about a points program tuned to your store, or see what loyalty could unlock for your revenue first.