Featured in Shopify Editions 2024We've added new ways to extend your checkout with points.

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Give your best customers the VIP treatment

Smile’s VIP program allows you to create tiers that reward your top customers with better rewards and exclusive perks.

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Entry rewards

Instant rewards when customers achieve new tiers

Entry rewards provide instant gratification for your best customers so they feel rewarded and appreciated for being a loyal customers.

Free products.
Your program is set up with best practices used by top-performing programs on Smile.
Empower your support team to make it right with customers by issuing points.
Accerlerated points earning.
Share success of your loyalty program with monthly reports and industry benchmarks.
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Offer ongoing benefits to your top customers.

From exclusive access, to early-bird specials, pack each tier with benefits your best customers will value most.

Early access to products.
Connect your VIP program to Klaviyo or another email tool to send exclusive access.
Invites to exclusive events.
Send early invites to your top customers based on their VIP status.
Contest entries.
Enter your top customers into contests automatically on an ongoing basis.
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Your VIP program, your way

$$$ vs. Points
Choose how you want to move customers up through your VIP tiers. Your milestones can be set based on the amount a customer spends at your store, or the total amount of points they've earned.
Calendar year vs. Lifetime
Choose how long you want to give customers to achieve a higher VIP tier. You can limit this to a calendar year or the entire lifetime a customer shops with your store.

Become an expert

The Expert's Guide to VIP Program Strategy

VIP programs are among the top tools for retaining customers. They not only make customers feel valued but also can greatly increase customer lifetime value. They are an essential part of any retention strategy. This comprehensive guide covers everything you need to create an effective VIP program.

“With an emphasis on luxury and exclusivity, VIP programs create an experience that leaves customers wanting to spend more with your brand.”

Tim Peckover – Loyalty Specialist
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Boost repeat sales.
Reward with Smile today.

Launch your program in minutes. Watch your sales grow.