Give your best customers the VIP treatment
Create tiers that reward your top customers with better rewards and exclusive perks. Status keeps them coming back, and spending more, the longer they stay.
Built for Shopify · 4.9 ★ (4,122)
Silver
Free shipping on every order
Gold
2× points + birthday gift
Platinum
Early access + exclusive events
Dual Certified
Built for Shopify + Technology Partner
G2 Leader
1st in Loyalty Management Software
SOC 2 Type II
Enterprise-grade security
$3.3B Driven
4,400+ Shopify Plus Brands
Entry rewards
Instant rewards the moment customers reach a new tier.
Entry rewards give your best customers instant gratification, so they feel rewarded and appreciated the second they level up.
Free products
Welcome customers to a new tier with a free product. The highest-perceived-value way to say thank you.
Discounts
Unlock a tier-exclusive discount that gives customers a concrete reason to place their next order.
Accelerated earning
Reward higher tiers with faster points earning, so loyalty compounds the longer they stay.
PERKS
Ongoing benefits your top customers will value most.
From exclusive access to early-bird specials, pack each tier with perks that make your best customers feel like insiders, not just shoppers.
The Spring drop is live for you
24 hours before everyone else
You're invited: VIP launch night
Members only · Fri 7:00 PM
You're entered to win
Monthly members-only giveaway
YOUR WAY
Your VIP program, built to fit your store.
You decide how customers climb and how long they have to do it. The tier mechanics flex to match how your brand actually grows.
$$$ vs. Points
Choose how customers move up through your VIP tiers. Set milestones by the amount a customer spends at your store, or the total points they’ve earned.
Calendar year vs. Lifetime
Choose how long customers have to reach a higher tier. Limit it to a single calendar year, or count the entire lifetime a customer shops with your store.
Our loyal customers value the experience, and Gold-tier members take pride in their status.
Customer stories
Brands that reward their best customers with Smile
See how leading Shopify brands turn their top customers into lifetime value.
G2 Leader
1st in Loyalty Management Software
$3.3B Driven
4,400+ Shopify Plus Brands
4.9
4000+ reviews
#1 Loyalty App
Among Shopify Plus brands
Common questions
What is a VIP tier program?+
A VIP program rewards your best customers with escalating tiers, each unlocking better rewards and exclusive perks. As customers spend more or earn more points, they climb tiers, giving them a clear reason to keep choosing your brand over the next one.
How do customers move up through the tiers?+
Your call. Set milestones based on the amount a customer spends at your store, or the total points they’ve earned. You can also choose the window: a calendar year, or the entire lifetime a customer shops with you.
What kinds of rewards and perks can each tier unlock?+
Entry rewards give instant gratification the moment a customer reaches a new tier: free products, discounts, or accelerated points earning. Ongoing perks keep them there: early access to products, invites to exclusive events, and automatic contest entries.
Why do VIP programs increase customer lifetime value?+
Tiers create a sense of status and exclusivity that makes customers feel valued, not just transacted with. That emotional pull is what drives your best customers to spend more, more often, and to stay loyal long term.
Can I match the VIP experience to my brand?+
Yes. Every customer-facing surface, including the launcher, member panel, emails, and notifications, is fully customizable to your design system without touching code.
Reward your best customers
Give them the VIP treatment with Smile.
Talk to a loyalty strategist about a VIP program tuned to your store, or see what loyalty could unlock for your revenue first.