Featured in Shopify Editions 2024We've added new ways to extend your checkout with points.

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Increase repeat purchase rate with points

Shoppers engaged in points programs not only shop more frequently—they spend more, too. Break up with traditional advertising and get connected with loyalty to grow your business.

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Reward points for anything and everything

Account creation
Encourage your customers to create a store account.
Social shares
Reward points for sharing on Facebook, Instagram, and other popular platforms.
Reward points on every purchase so your customers have an extra reason to buy again.
Celebrate customer birthdays with bonus points on their special day.
Social follows
Build your social following by rewarding points for a follow.
Anything else!
Reward customers for any action that's valuable to your business using the Smile API.

Make redeeming points special with unique rewards


Fixed amount or percentage off discounts are the most popular rewards that drive repeat purchases.

Free products

Give customers free samples or products they can save up their points for.

Free shipping

Offer the joy of free shipping to loyal customers who earn enough points.

Gift cards

Allow customers to redeem points for gift cards, which can be shared or combined.

Everything you need

All the advanced features you need

Your Smile loyalty program comes packed with advanced features. Launch with industry best practices as the default, or customize your program to fit your business.

Points expiration
Encourage customers to use their points, while keeping your books in check.
Accelerated earning
Reward 2x, 3x, or 5x the points for your most loyal customers based on their VIP status.
Partial refund support
Ensure points given on an order are adjusted based on returns, refunds, or partial refunds.
Name your points
Make your points feel uniquely yours by naming them something that fits your brand.
Earning limits
Tune how often customers can earn on social media, and other actions.
Integrate with other apps
Send customer points balances to your other tools like Klaviyo, Gorgias, and more.
Reports & analytics
Full visibility into sales influenced by Smile, along with earning and redeeming analytics.
Smile Wallet
Make it easy for customers to find their points with a wallet that stores their points balances across the network of Smile loyalty programs.

Become an expert

The Definitive Guide to Points Program Strategy

Discover the power of points programs to build lasting customer loyalty. This guide offers essential tools and tips for creating a compelling rewards program that keeps customers connected to your brand.

“Points programs are easy to understand, quick to engage with, and simple to set up - especially when you have the right tools.”

Gabrielle Policella – Loyalty Specialist
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Boost repeat sales.
Reward with Smile today.

Launch your program in minutes. Watch your sales grow.