Turn loyal customers into brand advocates
Your happiest customers are your best acquisition channel. Referrals reward them for bringing in friends who buy more, return more, and cost less to acquire.
Built for Shopify · 4.9 ★ (4,122)
Give $10, get $10
You both win on their first order
Your referral link
You’ve earned $30 from 3 friends.
Dual Certified
Built for Shopify + Technology Partner
G2 Leader
1st in Loyalty Management Software
SOC 2 Type II
Enterprise-grade security
$3.3B Driven
4,400+ Shopify Plus Brands
HOW IT WORKS
A referral is your best customer doing your marketing.
Three steps, fully automated. Your advocates bring in friends who buy more, return more, and cost less to acquire.
Your customer shares
They send their unique referral link in a tap, from your storefront or a post-purchase prompt.
A friend buys
The friend clicks, shops, and gets a reward on their first order. A warm intro that converts.
You both win
Your customer earns their reward, and you gain a referred shopper with higher lifetime value.
Referral rewards
Make sharing with friends a win-win.
Reward both sides of every referral, and choose the incentive that fits your margins and your brand.
Points
Reward advocates with points for every friend they refer. Acquisition that feeds right back into loyalty.
Discounts
Give both sides a discount: the friend on their first order, the advocate as a thank-you once it lands.
Free shipping
Offer free shipping as the referral reward, the perk that reliably tips a first-time cart to checkout.
On-site content
Easy to find. Easy to share. Easy to redeem.
Keep referrals in front of customers across your store and inbox. Smile generates a unique link for every customer, prompts them at the moments they're most excited to share, and syncs into the email tools you already use.
- Auto-generated unique referral links
- Post-purchase sharing reminders
- Synced to Klaviyo, Mailchimp, and more
Give $10, get $10
Share with a friend and you both save on your next order.
Share your linkOrder confirmed, now share
Earn $10 for every friend who orders.
Inside your Klaviyo flows
Drop referral links into emails customers already open.
What it does in terms of community building is what's made Death Wish what it was from the start. Building a foundation with people on an individual level and making the experience really special is what's got us here.
Customer stories
Brands growing through word of mouth on Smile
See how leading Shopify brands turn happy customers into their best acquisition channel.
G2 Leader
1st in Loyalty Management Software
$3.3B Driven
4,400+ Shopify Plus Brands
4.9
4000+ reviews
#1 Loyalty App
Among Shopify Plus brands
Common questions
How does a referral program actually drive new customers?+
Your existing customers share a unique link with friends. The friend gets a reward on their first order, and your customer earns a reward once that order is placed. It turns trusted word of mouth into a measurable, repeatable acquisition channel.
What rewards should I offer the referrer and the friend?+
A common, high-performing setup is a two-sided “give $10, get $10”: the friend gets a discount on their first order, and the referrer gets a reward once it’s placed. You can also reward in points or free shipping, and a strategist can tune it to your margins and AOV.
Where do referral prompts show up for my customers?+
Everywhere it counts: an on-site launcher, a post-purchase prompt at the moment of peak excitement, and inside the emails you already send through Klaviyo, Mailchimp, and more. Every link is unique and generated automatically.
Why are referred customers worth more?+
Referred shoppers arrive with built-in trust, so they convert better, spend more, and tend to have higher lifetime value than customers from paid channels, at a fraction of the acquisition cost.
Does referrals work alongside points and VIP?+
Yes. Referrals, points, and VIP tiers run together in one Smile program, so a single advocate can earn points, climb tiers, and refer friends, all from the same on-brand experience.
Turn customers into advocates
Reward referrals with Smile today.
Talk to a loyalty strategist about a referral program tuned to your store, or see what loyalty could unlock for your revenue first.