Case Study: Shine On
Taking advantage of an existing community with rewards
When Fee Kirkpatrick started Shine On, she never imagined it could grow to the size it is now. With a desire to thank her loyal, engaged customers, she and her team pursued a rewards program that would allow them to harness their existing Facebook community and have been blown away by the results.
- 40.4K program members
- 48% redemption rate
- > 8,700 social interactions
Shine On has seen a 35% improvement in customer engagement since launching Shine On Rewards. This case study will tell you how they did it and what a truly engaged brand community looks like.