Premium speciality tea brand, Sloane Tea knows the importance of customer loyalty. With its Sloane Rewards loyalty program, the DTC tea store combines points, referrals, and promo campaigns to brew extraordinary results. Through several Bonus Points Campaigns, Sloane Tea achieved: 

• ● +370% in daily sales in just 24 hours
• ● +124% in Smile-Generated Value over 2 years
• ● +47% in rewards redemption rate YoY

With several embedded loyalty elements on its ecommerce site, from a dedicated loyalty landing page to points redemption at checkout, Sloane Tea has leveraged loyalty in a big way. This case study demonstrates Sloane Tea's success with its most successful bonus point event ever.