How to Build a Rewards Program in Cosmetics

Nothing goes better with a bright red lip than rewards

The cosmetics industry is becoming increasingly competitive, and a rewards program can help combat that. However, to maximize success it needs to be done right.

This how-to guide will show you how to build an impactful, successful rewards program for any cosmetics company. With insight into what makes programs like Sephora's so effective and other industry examples, you'll get lots of actionable advice to apply to your own fabulous program.

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How to Build a Rewards Program in Cosmetics

"The strategy behind an effective cosmetic rewards program is to focus on expanding your reach, and encouraging existing customers to be more vocal and refer friends."

- Alex McEachern (Head of Marketing,