Featured in Shopify Editions 2024We've added new ways to extend your checkout with points.

Watch the video

Trusted by the world's fastest growing businesses

Discover how growing businesses worldwide trust Smile to build customer loyalty. Hear their stories of launching quickly and growing sales with repeat purchases. Our diverse customer base, from startups to enterprises, enjoys reliable performance and growth with Smile. Join them and see the Smile difference for yourself.

Get started
Polaroid logo
Hoonigan logo
Topps logo
Hush Puppies logo
Birchbox logo
Hunter logo

100% focused on loyalty

Expert advice. Specific to your industry.

Regardless of what industry you're in, we have a full library of how-to guides to get you started with building a rewards program.

With high purchase frequency and referral-inclined customers, well-structured loyalty programs boost repeat purchases, community, and brand advocacy, increasing profitability and customer lifetime value.
With a customer base highly active on social media, loyalty programs are highly effective for fashion brands. They encourage regular returns for new collections and boost customer retention and spending, helping brands stand out in a competitive market.
Food and beverage
With high purchase frequency, use a loyalty program to generate valuable social proof for your food and beverage brand that will keep customers coming back the next time hunger strikes.
Motivate customers to keep renewing their subscriptions by rewarding them for their continued loyalty, allowing them to earn and redeem discounts on their subscription purchases.


Loved by thousands of businesses worldwide

“Absolutely loving Smile.io! This app has totally transformed our rewards program, making it super engaging for our customers. The setup was a breeze, and their customer service is top-notch – always there when you need them. Highly recommend for any Shopify store looking to boost customer loyalty and sales!”

Angie Shehaj

“The lovely people from Smile are awesome, super helpful when something is needed and a solution is never far away. Always a pleasure to deal with them and we've been doing so for years. <3”

Otto Mouton

“Smile.io has helped us create our custom rewards program and grow our returning customer base. The platform is easy to manage, which has allowed us to be flexible and versatile with what we do within the program.”

Dylan Rickit

“Smile is simply the best loyalty solution out there for Shopify. Great support.”

Brian Wargula

“Extremely happy with the smile program. Tons of features and controls to customize the program to fit our brand. It is very easy to figure out how to setup everything the way we want it. Support is always a chat away and very quick to respond.”

Peter Kane

“We've been using Smile since 2017 and just wanted to drop a review to say they're great. Having a rewards program that's easy to use and manage is amazing. Lots of good features and helpful customer support.”

Tom Lubanovic

“Smile is a very easy to use Rewards & Loyalty App. We have been running with it for over 6 months now and it was easy enough to set up, links well with our email marketing and if we have any questions regarding the features, support has been quick to respond and very thorough in their response. Thanks for all your help Hannah!”

Paul Reid

“Best app ever!”

Chris Weil

“Smile is full of features, but not confusing to use like other options available. Really appreciate how Smile have prioritised the UX for both customers and also us as a merchant. The new 'Points at Checkout' feature is great!”

Nick Burge

“Smile app is easy to work with, but if you do need help, their customer service team (thanks, Nicole!) is right there and ready to help you out.”

Dave Rouleau

“Fast, friendly and even made me laugh all while getting A+ support. Thanks a lot Team Smile for quick service.”

Charlotte Tzabari

Boost repeat sales.
Reward with Smile today.

Launch your program in minutes. Watch your sales grow.