Naturium, part of e.l.f. Beauty
169%
QoQ growth in Klaviyo-attributed loyalty point redemptions, Q4 2024 to Q1 2025.
- Beauty & Personal Care
- Shopify Plus
Loyalty that drives repeat revenue, second orders, lifetime value, higher AOV, repeat purchases, fewer discounts and bigger orders.
The loyalty platform for ambitious Shopify brands. Join thousands on Shopify Plus accelerating growth through modern loyalty programs. Built to scale.
Book a demo
30 minutes with a loyalty strategist.
Certified Technology PartnerCertified
Technology PartnerShopify's enterprise tier- SOC 2 Type IISOC 2
Type IIAudited May 2026 (opens in a new tab)
- Ford
- Billabong
- Liquid Death
- Quiksilver
- Naturium
- Eddie Bauer
- Nine West
- K-Swiss
- ROKA
- TP-Link
- Fiesta Tableware
- Hush Puppies
- Blue Banana
- Touchland
- HIKOCO
+ thousands more on Shopify Plus
New
Loyalty shaped like your brand. Made from the elements you choose.
Loyalty Studio lets you pick each element, set its rules and run everything as one connected program.
A beauty brandPoints · VIP tiers · Birthdays · Perks
The elements
- Points
- VIP tiers
- Referrals
- Cashback
- Memberships
- Badges and challenges
- Birthdays and anniversaries
- Perks and early access
Example programs. Combine any elements you like.
Programs built from them
Example programs. Combine any elements you like.
One program, everywhere. Rolled out, tested, connected.
01
Omnichannel surfaces
Wherever they shop, including the AI agents that shop for them.
- Online store
- In store
- By phone
- AI agentsNew
02
Gradual rollouts
Start with a slice of shoppers or one market, then widen.
Pilot5%
Expand25%
Everyone100%
03
Measurable promotions
Every promotion has a control group, so you see what it actually added.
+37%incremental
Promotion
Control group
04
Rich integrations
Built into the stacks upmarket brands run, and easy to build on.
and whoever is next
Brands that grow with loyalty.
ROKA
28%
higher average annual spend, members vs. non-members.
- Apparel & Accessories
- Headless Shopify
Fiesta Tableware
457%
increase in lifetime value, Plate Pal Perks loyalty members.
- Home & Lifestyle
- Shopify Plus
Switching from Yotpo, LoyaltyLion, Rivo, or Okendo?
Smile carries your members, point balances, and VIP tiers over intact, and a dedicated migration team runs the switch.
1 weekBlue Banana's move from LoyaltyLion, across online and 20+ retail locations.
Enterprise-ready, by Shopify's own measure.
SOC 2 Type II
Audited May 2026, with the report in the Trust Center.
Built for Shopify
Shopify's highest quality certification for apps.
Certified Technology Partner
Shopify's enterprise-readiness certification.
Shopify’s highest bar for apps.
Smile Plus and Enterprise
A dedicated team, not a ticket queue.
Smile Plus comes with a dedicated success team: white-glove migration, a guided launch plan, quarterly program reviews, and priority support from loyalty experts.
Cole, Hannah and JoanaMerchant Success Managers at Smile
Runs on the stack you already have.
More than 25 partners have built integrations on the platform.
All integrationsSee what loyalty does at your scale.
30 minutes with a loyalty strategist, tailored to your store.
- The revenue loyalty could unlock at your scale
- White-glove migration and your launch plan
- Security review and procurement documentation
