Customer data & loyalty

The loyalty layer for your customer engagement stack.

Smile turns loyalty into real-time, first-party customer data, synced into Klaviyo, Postscript, and Snowflake to power retention and lifecycle automation.

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Available on Smile Plus · Strategist-led onboarding

Loyalty-driven revenue
$821,0005xSmile ROI
CA$100KCA$0
Jan ’25Mar ’25May ’25Jul ’25Sep ’25
Order earning rate
20%Low: 10 - 24%
Liquid Death
Nine West
Liquid Death
Monos
Billabong
Monos
K-Swiss
tp-link
K-Swiss
Naturium
Hush Puppies
Naturium
Quiksilver
e.l.f.
Quiksilver
Eddie Bauer
Touchland
Eddie Bauer
Ford
Blue Banana
Ford
SOC 2Type 2 certifiedIndependently audited
99.9%Historical uptimeEnterprise-grade reliability
1:1Dedicated strategistOn every account
DualShopify-certifiedBuilt for Shopify + Technology Partner

Loyalty data that powers retention and lifecycle automation

Feed your customer lifecycle platform and retention automation with first-party loyalty data, not guesswork.

First-party data. Member tier, points balance, and behavior, captured in real time and ready for your engagement and retention tools.

Into your stack. Two-way sync with Klaviyo, Postscript, and Attentive, plus native Snowflake data-warehouse sharing.

Retention automation. Trigger win-back, replenishment, and milestone flows on loyalty events across your lifecycle stack.

Customer story

How Monos built an $8M retention engine with points.

Inside Wayfarer Rewards, the points program Monos launched during the pandemic to give travelers a reason to come back. The earn-rate design, the Klaviyo integration that drives their highest-revenue email flows, and the long-term loyalty thesis behind one of DTC’s most disciplined brands.

Wayfarer Rewards · by the numbers

2×Purchase frequency
+76%Member email CTR lift
$8MRevenue generated

Klaviyo + Postscript

Loyalty data your engagement tools actually use

Member tier, points, and last redemption flow in real time into Klaviyo, Postscript, and Attentive, so segments and triggers are loyalty-aware out of the box.

  • Real-time sync to Klaviyo profiles
  • Trigger flows on points, tier, or milestones
  • Postscript and Attentive integrations included
Retention flowsAutomatedTriggered across Klaviyo, Postscript, and Attentive on your behalf.Win-backNo order in 30 daysKlaviyo · EmailActiveReplenishmentReorder window opensPostscript · SMSActiveTier milestonePoints goal reachedEmail + SMSActive

Snowflake data sync

Loyalty data in your warehouse, not a silo

Native Snowflake sync with sharing options puts first-party loyalty data into the warehouse your data team already runs on, something no other loyalty platform offers.

  • Native Snowflake data-warehouse sync
  • Member-level data, exportable and shareable
  • No CSV exports, no lock-in
Cohort retentionLast 6 cohortsNewestMidOldest100%50%0%M0M1M2M3M4M5M6Repeat rate42%Rev / member$310Forecast LTV$540

Lifecycle automation

Turn loyalty events into retention moments

Win-back, replenishment, and tier-milestone flows fire on real loyalty behavior, orchestrated across your engagement and lifecycle stack.

  • Win-back triggers at churn-risk windows
  • Replenishment-cycle reward timing
  • Cross-channel orchestration with your stack
Lifecycle automationAutomatedLoyalty triggers fire at every stage of the customer lifecycle.WelcomeNewEarn & redeemActiveWin-backAt-riskReplenishWon backWin-back rate31%Repeat rate lift+24%Active members18.4k

Let's get into it

Let's talk about your customer data and loyalty stack.

Tell us what's in your stack and we'll map how Smile feeds loyalty data into your engagement and retention tools.

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