Customer loyalty platform

Customer retention software that compounds LTV.

Smile is the customer retention platform thousands of high-volume Shopify Plus brands trust to turn one-time buyers into repeat revenue. Built to make every cohort worth more than the last.

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Available on Smile Plus · Strategist-led onboarding

Loyalty-driven revenue
$821,0005xSmile ROI
CA$100KCA$0
Jan ’25Mar ’25May ’25Jul ’25Sep ’25
Order earning rate
20%Low: 10 - 24%
Liquid Death
Nine West
Liquid Death
Monos
Billabong
Monos
K-Swiss
tp-link
K-Swiss
Naturium
Hush Puppies
Naturium
Quiksilver
e.l.f.
Quiksilver
Eddie Bauer
Touchland
Eddie Bauer
Ford
Blue Banana
Ford
SOC 2Type 2 certifiedIndependently audited
99.9%Historical uptimeEnterprise-grade reliability
1:1Dedicated strategistOn every account
DualShopify-certifiedBuilt for Shopify + Technology Partner

Retention that compounds, not discounts that erode

Retention marketing software for brands that treat loyalty as an LTV engine, not a coupon program, and increase customer retention cohort over cohort.

LTV that compounds. Customers buy more and stay longer when loyalty is rewarded with real strategy, not coupons, so lifetime value keeps compounding.

Frequency that grows. Members come back more often when rewards are tuned to your margins, turning repeat purchases into a compounding revenue base.

CAC payback, shorter. Higher retention stretches every paid-acquisition dollar into a longer revenue tail, sharpening your unit economics over time.

Customer story

How Monos built an $8M retention engine with points.

Inside Wayfarer Rewards, the points program Monos launched during the pandemic to give travelers a reason to come back. The earn-rate design, the Klaviyo integration that drives their highest-revenue email flows, and the long-term loyalty thesis behind one of DTC’s most disciplined brands.

Wayfarer Rewards · by the numbers

2×Purchase frequency
+76%Member email CTR lift
$8MRevenue generated

VIP tiers

VIP tiers that change customer behavior

Identify your top 10% of revenue, build tier benefits that ladder them to higher AOV, and protect them from churn with status they don't want to lose.

  • Behavioral triggers for tier-up moments
  • Margin-protective benefit design
  • Tier-aware analytics and forecasting
Smile VIP tier analytics showing members and spend by tier

Triggered retention

Retention moments orchestrated across your stack

Retention marketing software that orchestrates member milestones, win-back rewards, and replenishment incentives through Klaviyo, Postscript, and Attentive on your behalf.

  • Smart win-back triggers at churn-risk windows
  • Replenishment-cycle reward timing
  • Cross-channel orchestration with your CDP/ESP
Retention flowsAutomatedTriggered across Klaviyo, Postscript, and Attentive on your behalf.Win-backNo order in 30 daysKlaviyo · EmailActiveReplenishmentReorder window opensPostscript · SMSActiveTier milestonePoints goal reachedEmail + SMSActive

Cohort analytics

The retention insights your finance team will actually use

Repeat rate, CLV, and revenue per member by cohort, by tier, by acquisition source. Stop guessing where retention is leaking.

  • Cohort retention curves by acquisition source
  • Revenue per member by tier, exportable
  • Forecasted LTV based on early-cohort behavior
Cohort retentionLast 6 cohortsNewestMidOldest100%50%0%M0M1M2M3M4M5M6Repeat rate42%Rev / member$310Forecast LTV$540

Let's get into it

Let's talk about your retention strategy.

Tell us about your cohorts and we'll model what a Smile-powered retention system would look like for your business.

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