Enterprise loyalty software, certified for security and scale.
Smile is the enterprise loyalty platform Shopify Plus brands trust to turn one-time buyers into repeat revenue, built to clear security review and scale.
Available on Smile Plus · Strategist-led onboarding
Enterprise loyalty that passes procurement and drives revenue
Enterprise customer loyalty software built for security review, scale, and the retention metrics your CFO already tracks.
Enterprise security. Shopify Technology Partner certified: independent penetration testing, a Letter of Validation, and SOC 2 Type 2.
Built for Plus scale. More Shopify Plus brands run loyalty on Smile than any other platform, backed by 99.9% historical uptime.
Dedicated strategist. Every enterprise account is paired with a loyalty strategist who plans the program with you, not a chatbot.
Customer story
How Monos built an $8M retention engine with points.
Inside Wayfarer Rewards, the points program Monos launched during the pandemic to give travelers a reason to come back. The earn-rate design, the Klaviyo integration that drives their highest-revenue email flows, and the long-term loyalty thesis behind one of DTC’s most disciplined brands.
Wayfarer Rewards · by the numbers
Security & compliance
The answers your security review is going to ask for
Smile is the only loyalty app with both Shopify certifications. Technology Partner means an independent third-party penetration test, a Letter of Validation, and encrypted API token storage, on top of SOC 2 Type 2.
- SOC 2 Type 2 and annual OWASP/NIST penetration testing
- Letter of Validation from Shopify's approved security vendor
- Incident response plan and 24-hour breach notification
Plus-grade performance
Loyalty that holds up at enterprise volume
The enterprise rewards platform built for Plus volume: Shopify-native, with 99.9% historical uptime and checkout extensions that hit 2x redemption rates. Built to run cleanly through your highest-traffic moments.
- 99.9% historical uptime
- Native checkout extensions, 2x redemption
- 24/7 worldwide support with 30-minute critical response
Data & reporting
The retention numbers your finance team will trust
Enterprise retention software needs real numbers: cohort retention, CLV, and revenue per member, plus performance benchmarks against similar stores, only possible because Smile has the largest loyalty dataset on Shopify.
- Cohort retention, CLV, and revenue-per-member reporting
- Performance benchmarks vs similar stores
- Snowflake data-warehouse sync with native sharing
Let's get into it
Let's talk about your enterprise loyalty program.
Tell us about your business and we'll walk your team through security, scale, and the program we'd build with you.