Loyalty API & infrastructure

A loyalty API built for custom and headless builds.

A full loyalty API with GraphQL, Bulk endpoints, and Snowflake data sync, for headless, white-label, and custom builds on certified infrastructure.

API access on Growth and Enterprise · Strategist-led onboarding

Loyalty-driven revenue
$821,0005xSmile ROI
CA$100KCA$0
Jan ’25Mar ’25May ’25Jul ’25Sep ’25
Order earning rate
20%Low: 10 - 24%
Liquid Death
Nine West
Liquid Death
Monos
Billabong
Monos
K-Swiss
tp-link
K-Swiss
Naturium
Hush Puppies
Naturium
Quiksilver
e.l.f.
Quiksilver
Eddie Bauer
Touchland
Eddie Bauer
Ford
Blue Banana
Ford
SOC 2Type 2 certifiedIndependently audited
99.9%Historical uptimeEnterprise-grade reliability
1:1Dedicated strategistOn every account
DualShopify-certifiedBuilt for Shopify + Technology Partner

Loyalty infrastructure your engineers will actually like

A custom loyalty solution on a documented API, with the enterprise rewards API and data access your team needs to own the experience.

API-first. A documented loyalty API with GraphQL and Bulk endpoints, OAuth, and webhooks, on the latest Shopify API versions.

Headless & white-label. Full design control over every customer-facing surface, so you can ship a headless loyalty platform or a white-label loyalty platform, your way.

Data you own. Native Snowflake data-warehouse sync, so loyalty data lands in your stack, something no other loyalty platform offers.

Customer story

How Monos built an $8M retention engine with points.

Inside Wayfarer Rewards, the points program Monos launched during the pandemic to give travelers a reason to come back. The earn-rate design, the Klaviyo integration that drives their highest-revenue email flows, and the long-term loyalty thesis behind one of DTC’s most disciplined brands.

Wayfarer Rewards · by the numbers

Purchase frequency
+76%Member email CTR lift
$8MRevenue generated

Loyalty API

Build the loyalty experience exactly how you want it

A full loyalty and enterprise rewards API, with custom rewarding via Shopify Flow and unlimited integrations. Klaviyo's own team built their Smile integration on this API.

  • REST + GraphQL + Bulk endpoints, OAuth, webhooks
  • Custom rewarding logic via Shopify Flow
  • Encrypted API token storage (AES-128+)
Loyalty APIREST · GraphQL200 OKPOST/v1/customers/{id}/points{"points":250,"reason":"vip_bonus"}CONNECTS WITHKlaviyoPostscriptSnowflakeShopify FlowEndpointsREST · GraphQLAuthOAuth + webhooksUptime99.9%

Data infrastructure

Your loyalty data, in your warehouse

Native Snowflake sync with sharing options puts member tier, points, and behavior into the systems your team already runs on. No CSV exports, no lock-in.

  • Native Snowflake data-warehouse sync
  • Real-time member tier, points, and behavior
  • Two-way data with Klaviyo, Postscript, Attentive
Cohort retentionLast 6 cohortsNewestMidOldest100%50%0%M0M1M2M3M4M5M6Repeat rate42%Rev / member$310Forecast LTV$540

Enterprise security

Infrastructure that clears security review

Shopify Technology Partner certified, with independent penetration testing, a Letter of Validation, and SOC 2 Type 2. The security posture enterprise procurement expects.

  • SOC 2 Type 2 and third-party penetration testing
  • Letter of Validation from Shopify's security vendor
  • 99.9% historical uptime, 24/7 support
Security & complianceAuditedSOC 2 Type 2CertifiedBuilt for ShopifyCertifiedTechnology PartnerCertifiedINDEPENDENTLY VERIFIEDIndependent third-party penetration test (OWASP/NIST)Letter of Validation from Shopify's security vendorEncrypted API token storage, AES-128+99.9% historical uptime, 24/7 worldwide support

Let's get into it

Let's talk about your loyalty infrastructure.

Tell us what you're building and we'll map the API, data, and security details with your engineering team.