Loyalty program software that drives repeat revenue.
Smile powers loyalty for thousands of high-volume Shopify Plus brands turning one-time buyers into repeat revenue. Built around your goals, not a generic discount engine.
Available on Smile Plus · Strategist-led onboarding
Loyalty that drives the metrics your CFO cares about
The customer loyalty software behind ambitious Shopify brands, built around your retention economics, not a generic discount engine.
Repeat revenue. A points and VIP program built around your retention economics, so members return more often and spend more.
Compounding LTV. Earn-and-redeem mechanics tuned to your margins, lifting lifetime value cohort over cohort, not eroding it.
Strategic partnership. Every Smile customer is paired with a dedicated loyalty strategist, not a chatbot and a help article.
Customer story
How Monos built an $8M retention engine with points.
Inside Wayfarer Rewards, the points program Monos launched during the pandemic to give travelers a reason to come back. The earn-rate design, the Klaviyo integration that drives their highest-revenue email flows, and the long-term loyalty thesis behind one of DTC’s most disciplined brands.
Wayfarer Rewards · by the numbers
Points programs
Points that compound revenue, not erode margin
The customer rewards software top DTC brands trust to turn one-off buyers into repeat buyers. Branded earn rules, smart redemption, on-site experiences that actually convert.
- Branded earn-and-redeem rules tuned to your AOV
- On-site widget, cart drawer, and tier progress
- Strategy-led program design, not a template
VIP tiers
Protect your top 10% with status they don't want to lose
Loyalty management software that identifies the customers driving most of your revenue, then builds tiered benefits that ladder them toward higher AOV and reduce churn through earned status.
- Tier benefits engineered for your category
- Automatic upgrade triggers and member comms
- Behavioral analytics across every tier
Referrals
Loyal customers become your most efficient acquisition channel
One platform for loyalty and referrals, so your most engaged members bring in new ones, and you measure both in one analytics view.
- Branded referral landing pages and rewards
- Member-level attribution across both programs
- Native integration with Klaviyo, Gorgias, Postscript
“If you can help customers feel special, loyalty is a long-term play. They will remember the brand and tell their friends.”
Monos, Wayfarer Rewards
Let's get into it
Let's talk about your loyalty strategy.
Tell us about your business and we'll show you what a Smile program would look like, modeled against your LTV and repeat rate.