Points & rewards platform

Rewards program software that turns buyers into regulars.

Smile powers points and rewards software for thousands of high-volume Shopify Plus brands turning one-time buyers into repeat revenue. Built around your goals, not a generic discount engine.

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Available on Smile Plus · Strategist-led onboarding

Loyalty-driven revenue
$821,0005xSmile ROI
CA$100KCA$0
Jan ’25Mar ’25May ’25Jul ’25Sep ’25
Order earning rate
20%Low: 10 - 24%
Liquid Death
Nine West
Liquid Death
Monos
Billabong
Monos
K-Swiss
tp-link
K-Swiss
Naturium
Hush Puppies
Naturium
Quiksilver
e.l.f.
Quiksilver
Eddie Bauer
Touchland
Eddie Bauer
Ford
Blue Banana
Ford
SOC 2Type 2 certifiedIndependently audited
99.9%Historical uptimeEnterprise-grade reliability
1:1Dedicated strategistOn every account
DualShopify-certifiedBuilt for Shopify + Technology Partner

A rewards program that compounds revenue, not discounts

A customer rewards program built around your retention economics, not a generic discount engine.

Earn that converts. A digital rewards program with branded earn rules tuned to your AOV, so members return more often and spend more each visit.

Redemption that returns. Smart redemption in the cart and at checkout turns reward balances into bigger orders, not margin you simply give away.

Strategic partnership. Every Smile customer is paired with a dedicated loyalty strategist who knows your category, not a chatbot and a help doc.

Customer story

How Monos built an $8M retention engine with points.

Inside Wayfarer Rewards, the points program Monos launched during the pandemic to give travelers a reason to come back. The earn-rate design, the Klaviyo integration that drives their highest-revenue email flows, and the long-term loyalty thesis behind one of DTC’s most disciplined brands.

Wayfarer Rewards · by the numbers

2×Purchase frequency
+76%Member email CTR lift
$8MRevenue generated

Points programs

A points program members actually engage with

The points rewards program top DTC brands trust to turn one-off buyers into repeat buyers. Branded earn rules, smart redemption, and on-site experiences that convert.

  • Branded earn-and-redeem rules tuned to your AOV
  • On-site widget, cart drawer, and tier progress
  • Strategy-led program design, not a template
Smile points dashboard showing balance, earning history, and reward cards

VIP tiers

VIP tiers that protect your best customers

Identify the customers driving most of your revenue and build tiered benefits that ladder them toward higher AOV and lower churn through earned status.

  • Tier benefits engineered for your category
  • Automatic upgrade triggers and member comms
  • Behavioral analytics across every tier
Smile VIP tier progress with milestones toward the next level

Referrals

Turn loyal members into your best acquisition channel

One platform for rewards and referrals, so your most engaged members bring in new ones and you measure both in a single analytics view.

  • Branded referral landing pages and rewards
  • Member-level attribution across both programs
  • Native integration with Klaviyo, Gorgias, Postscript
Referral analyticsLast 30 daysReferral revenue$48,26024%Referrals sent1,284New customers412Conversion rate32%

Let's get into it

Let's talk about your rewards program.

Tell us about your business and we'll show you what a Smile rewards program would look like, modeled against your LTV and repeat rate.

orUnlock revenue potential