“Our customers are earning points every time they shop, and the opportunity we’re most excited about is surfacing that value across every channel they’re already in.”
Customer stories. Loyalty, measured.
See why Shopify Plus and enterprise brands run their loyalty on Smile, then find the ones most like yours.
Book a demo
30 minutes with a loyalty strategist.
Customer voices and results.
“Our customer experience team is so thankful to have everything in Shopify, connected directly to our systems, without having to open up an alternate browser in Yotpo.”
Results from customer stories.
40%
higher purchase frequency, redeemers vs. non-redeemers.
Mid-market · Shopify Plus
2x
purchase frequency vs. non-members.
Fiesta Tableware customer story
Enterprise · Shopify Plus
50%
higher CLV, members vs. non-members.
Great Garden Plants customer story
Mid-market · Shopify Plus
2x
higher AOV, members vs. non-members.
Mid-market · Shopify Plus
60%
higher member CLV vs. non-members.
Mid-market · Shopify POS
4x
annual spend, point redeemers vs. non-redeemers.
Enterprise · BigCommerce
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Every customer story. Enterprise brands first.
25 stories shown.
30%conversion lift since launch.
Fiesta Tableware customer story
Home and lifestyle · Enterprise · Shopify Plus
64%of loyalty redemptions driven by email flows, attributed to Klaviyo, Q1 2025.
Naturium, part of e.l.f. Beauty customer story
Beauty and cosmetics · Enterprise · Shopify Plus
76%higher purchase frequency, members vs. non-members.
Applied Nutrition customer story
Health and wellness · Enterprise · Shopify Plus
186%increase in Smile Generated Value, orders with a rewards code, in one year.
Death Wish Coffee customer story
Food and beverage · Enterprise
3xreturn-to-buy frequency, redeemers vs. non-redeemers.
Electronics · Enterprise · BigCommerce
26%higher redemption rate after one year.
Photography and print · Enterprise
10%higher member LTV within the first 30 days on Smile.
Fashion and apparel · Mid-market · Shopify Plus
62%membership rate, above the Smile benchmark.
Burbank Sportscards customer story
Toys and hobbies · Mid-market · Shopify Plus
15xmore spend, members vs. non-members.
Buttonscarves, part of Modinity customer story
Fashion and apparel · Mid-market · Shopify Plus
36%higher purchase frequency, members vs. non-members.
Great Garden Plants customer story
Home and lifestyle · Mid-market · Shopify Plus
31%higher purchase frequency, members vs. non-members.
Fashion and apparel · Mid-market · Headless Shopify
140%higher purchase frequency, redeemers vs. non-redeemers.
Beauty and cosmetics · Mid-market · Shopify and Shopify POS
$1.67Min Smile-generated revenue, all time, since the 2018 launch.
Beauty and cosmetics · Mid-market
6.59%referral conversion rate, ALP Pouches referral program.
Vape and regulated · Mid-market · Shopify
158%higher purchase frequency, members.
Bully Sticks Direct customer story
Pet care · Mid-market · BigCommerce
27%higher AOV, members vs. non-members.
Home and lifestyle · Mid-market · Shopify
325%higher annual spend, redeemers vs. non-redeemers.
Arts and crafts · Mid-market · Shopify
48%redemption rate across Shine On Rewards members.
Fashion and apparel · Mid-market
362%higher annual spend, redeemers vs. non-redeemers.
Health and wellness · Mid-market · Shopify
115%higher CLV, members vs. non-members.
Foxhound Bee Company customer story
Food and beverage · Small business · Shopify Plus
151%higher annual purchase frequency, members, alongside free shipping for paid members.
Country Life Natural Foods customer story
Food and beverage · Small business · Shopify
$884average LTV for loyalty members, compared with $386 for customers who don’t engage with loyalty.
Creekside Nursery customer story
Home and lifestyle · Small business · Shopify
163%higher annual purchase frequency, members vs. non-members.
Henry’s House of Coffee customer story
Food and beverage · Small business · Shopify
124%increase in loyalty revenue over 2 years.
Food and beverage · Small business
67%higher member lifetime value vs. non-members.
Arts and crafts · Small business · Shopify
Loyalty that pays off. In repeat revenue.
30 minutes with a loyalty strategist, tailored to your program.
- The revenue loyalty could add at your scale
- White-glove migration and your launch plan
- Security review and procurement documentation
