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Introducing Smile PlusExplore features

Turn first-time customers into forever customers

Join 100,000 growing businesses who use Smile to increase sales through customer loyalty. Get set up in minutes with a loyalty program that's designed for simplicity and engineered for scale.

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The world's most scaled loyalty platform

Build customer loyalty with ease. Smile makes it easy to create a loyalty program that not only attracts but retains customers, driving growth and success for businesses of all sizes.

Businesses using Smile
Countries represented
Customers rewarded
Sales processed
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The tools you need to grow repeat sales

Points, VIP, and referrals work seamlessly together to create the ultimate loyalty program for your business.


Motivate customers to make repeat purchases by rewarding every order!

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Reward your best customers with exclusive perks, early access, and more!

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Encourage customers to refer their friends and easily earn rewards.

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Make it yours

Endlessly customizable.
No code required.

Create a loyalty program that blends seamlessly with your store. Move fast and make changes in real-time.

Choose your style.
Pick colors, shapes, and sizes with an easy to use visual editor.
Embed on your store.
Show points on the product page, account page, checkout page, and more.
Create a dedicated loyalty page.
Make it easy for customers to discover your program with an SEO-friendly page that's easy to link to from emails and social posts.
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Loyalty without the extra work

Quick to launch.
Effortless to manage.

Smile makes it easy to launch and manage your program, so you can focus on what matters most.

Launch confidently in minutes.
Your program is set up with best practices used by top-performing programs on Smile.
Adjust customer points with ease.
Empower your support team to make it right with customers by issuing points.
Reports at your fingertips.
Share success of your loyalty program with monthly reports and industry benchmarks.
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Elevate your loyalty strategy with 25+ specialized reports

Measure the success of your loyalty program and dial in performance with instant access to pre-built reports.

Reports for everyone.
From sales attribution, to key performance metrics, to financial reports your CFO will love.
Exportable and accessible.
All reports are exportable, and always available to explore from your Smile account.
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Designed to work with the tools you love

Take your rewards program to the next level with Smile integrations. Reward customers for reviews, promote your program with email/SMS marketing, and more!


We’ve been able to increase our customer repeat purchase rate by over 10% just through the creation of a loyalty program! We love how easy Smile makes it to set up an out-of-box loyalty program that encourages and rewards our customers to shop again and again.

Charlene Li

High-volume business?
Get the best with Plus.

Smile Plus is designed for businesses between 2,500 and 100,000 monthly orders. Get the best of Smile with priority support, deep customization, and a loyalty data room.

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Boost repeat sales.
Reward with Smile today.

Launch your program in minutes. Watch your sales grow.