Free LTV audit
What are your customers really worth? Audit your LTV in 60 seconds.
Enter three numbers. See your LTV today, how you stack up against brands like yours, and how much loyalty could lift it. No call, no email required.
Your store
$
$
%
Based on roughly 588 orders a month, about 424 from first-time buyers.
Not sure of your repeat rate? Shopify shows it under Analytics, Customer reports. Most DTC brands land between 20 and 35 percent.
76
out of 100
LTV health scoreGrade B
Healthy, with clear headroom left on the table.
Scored against Ecommerce benchmarks for repeat rate and order value.
Lifetime value per customer
What the audit found
Repeat purchase rate
At 28%, you meet or beat the Ecommerce median of 28%. Loyalty compounds an already good habit.
Average order value
Your $85 AOV meets or beats the Ecommerce median of $85. Members spend 18% more on top of that.
Orders per customer
Customers average 1.4 lifetime orders, at or above the category norm of 1.4.
Referral revenue
Referral programs drive an estimated 7% of orders. Without one, that revenue goes unclaimed.
How this is calculated: quick LTV = average order value × expected orders per customer, derived from your repeat purchase rate. Loyalty projection applies an 18% AOV lift and a 25% repeat-rate lift, benchmarks from 700M+ shoppers on Smile. Directional estimates, not a forecast.
Your LTV upside with loyalty
Lifting AOV 18% and repeat rate 25% takes each customer from $118 to $154.
+$36 / customer
$184,246 in added revenue over 12 months
+18%
Higher AOV
Loyalty-engaged members vs non-members, 700M+ shoppers
+25%
Repeat rate lift
Mid-range estimate. Well-run programs reach 25 to 40%
7%
Referral-driven orders
Est. share of monthly orders from referral program activity