Smile PlusEnterprise loyalty

The loyalty platform for Shopify Plus.

Smile Plus is how leading Shopify Plus brands run loyalty: white-glove migration, procurement-ready security, and a dedicated success team accountable for your program’s performance.

Transparent pricing.

  • SOC 2 Type 2
  • Dual Shopify certified
  • 99.9% historical uptime
Program overviewLive

Loyalty revenue

$821K

+18%

Smile ROI

5x

+0.4x

Member AOV

+31%

vs non-members

Jan ’25Mar ’25May ’25Jul ’25Sep ’25
  • Points redeemed at checkoutOrder #48211 · just now
  • VIP tier upgraded to Gold2m ago
  • Snowflake sync completed2.1M rows · 12m ago
Smile loyalty strategistCole, Merchant Success Manager at SmileHannah, Merchant Success Manager at Smile

Your success team

Quarterly review confirmed

Liquid Death
Nine West
Liquid Death
Monos
Billabong
Monos
K-Swiss
tp-link
K-Swiss
Naturium
Hush Puppies
Naturium
Quiksilver
e.l.f.
Quiksilver
Eddie Bauer
Touchland
Eddie Bauer
Ford
Blue Banana
Ford

Dedicated success team

A dedicated team behind your loyalty program

Smile Plus pairs your brand with a success team of loyalty experts who work with high-volume programs every day. They guide your launch, review performance every quarter, and reach out first when your numbers move. The team that launches your program stays accountable for it long after go-live.

  • Guided launch with 30/60/90 day check-ins
  • Quarterly program reviews grounded in your data
  • Priority support with 30-minute response to critical issues
Explore account management
Smile loyalty strategistCole, Merchant Success Manager at SmileHannah, Merchant Success Manager at Smile

Your success team

Smile Plus

Hannah, Merchant Success Manager at Smile

Your Q3 program review is ready. Redemption is up 4 points since launch, and we flagged three opportunities ahead of BFCM. Walk through them Thursday?

Quarterly program review

Thursday, 2:00 PM

Confirmed

When your numbers move, your team reaches out first.

White-glove migration

Switch without the replatforming pain

Moving loyalty providers is where programs usually break. Your Smile launch team builds the migration plan, carries points balances, members, and VIP status over intact, and stays hands-on until you are live. Blue Banana migrated from LoyaltyLion in one week across online and 20 retail POS locations.

  • Migration and launch plan built for your program
  • Points, members, and VIP status carried over intact
  • Named launch support through your first 90 days

Migrating to Smile

Zero downtime
Members48,432 moved
Point balances12.4M points preserved
VIP tiersGold, Silver, Bronze mapped

Program live. Customers never noticed the switch.

Smile migration strategistSmile migration strategistSmile migration strategist

Dedicated migration team

Runs your switch end to end

Security and compliance

Built to clear your security review

Smile is SOC 2 Type 2 certified and the only loyalty platform holding both of Shopify's certifications, including Technology Partner, Shopify's enterprise-readiness audit. The reports and documentation your procurement team will ask for are ready in our Trust Center.

  • SOC 2 Type 2 certified, audited annually
  • The only loyalty platform holding both Shopify certifications
  • Incident response plan with 24-hour breach notification
Visit our Trust Center

Security & compliance

Audited annually

SOC 2 Type II

Audited May 2026

Built for Shopify

Shopify's quality bar

Technology Partner

Enterprise security audit

  • Annual third-party penetration test (OWASP/NIST)
  • Letter of Validation from Shopify's security vendor
  • Encrypted API token storage (AES-128+)

Platform depth

Everything your evaluation checklist asks for

Plus includes the platform depth high-volume teams screen for, on infrastructure with 99.9% historical uptime.

API access

Full REST API access and webhooks for whatever your roadmap needs custom.

Data warehouse sync

Sync loyalty data to Snowflake with native sharing options and plug it straight into your data infrastructure.

Enterprise reporting

Cohort retention, CLV, and revenue per member, benchmarked against stores like yours.

Checkout extensibility

Customers redeem points right at checkout with Shopify checkout extensions, where redemption converts best.

Multi-language

Serve every shopper in their language, matched automatically the moment the page loads.

Omnichannel loyalty

Shopify POS and receipt scanning bring in-store and off-Shopify purchases into the same program.

Integrations

Plugs into the stack you already run

Smile connects with the tools your team already uses: Klaviyo, Gorgias, Recharge, and dozens more. Connections are OAuth-based instead of copy-pasted API keys, and the Klaviyo Customer Hub integration was built by Klaviyo's own team on Smile's API.

  • OAuth connections, not copy-pasted API keys
  • Klaviyo Customer Hub integration built by Klaviyo's team
  • Loyalty data flows to email, support, and subscription tools
Browse all integrations

Connects with your stack

See all integrations

Email & Marketing

KlaviyoMailchimpOmnisendHubSpot

Reviews

Judge.meLoox

Subscriptions

RechargeStay AI

Customer Support

GorgiasRe:amaze

Returns

Loop Returns

Upsell & Cross-Sell

DigiohRep AI

Endpoints

REST API

Auth

OAuth + webhooks

Uptime

99.9%

The Smile success team has been incredible to work with. They're always available, proactive, and genuinely invested in helping us get the most out of the platform.

Javier Millan, Loyalty Lead, Blue Banana

Why high-volume brands choose Smile Plus

Enterprise loyalty without the enterprise drag: no bloated implementations, no handoffs, no starting from zero.

A team, not a ticket queue. Your program is known by the people supporting it. Context carries over, so you never start from zero.

Passes procurement. SOC 2 Type 2, penetration tested, and dual-certified by Shopify. Security review is a checkpoint, not a roadblock.

A launch, not a project. White-glove migration and a proven launch plan take your program live without a months-long implementation.

Smile Plus

Run loyalty like the revenue channel it is.

Talk to us about migration, security review, and what a dedicated success team changes for a program at your scale.