Vape & Regulated
·
Mid-market
We built ALP as a movement, not just a brand
160%
higher annual purchase frequency, loyalty members
160%
higher annual purchase frequency, loyalty members
160%
higher annual purchase frequency, loyalty members
160%
higher annual purchase frequency, loyalty members
124%
higher CLV, loyalty members
124%
higher CLV, loyalty members
124%
higher CLV, loyalty members
124%
higher CLV, loyalty members
6.59%
referral conversion rate
6.59%
referral conversion rate
6.59%
referral conversion rate
Referrals allow our customers to build the brand with us. They're able to easily become ambassadors and get rewarded for it. That type of sharing amongst friends and smaller communities creates an authentic connection around the brand that grows with us.
Harlan Raine
Head of Ecommerce & Creative, ALP Pouches
Referrals allow our customers to build the brand with us. They're able to easily become ambassadors and get rewarded for it. That type of sharing amongst friends and smaller communities creates an authentic connection around the brand that grows with us.
Harlan Raine
Head of Ecommerce & Creative, ALP Pouches
ALP Pouches is a nicotine pouch merchant based in the United States
Industry
Vape & Regulated
Platfrom
Shopify
Merchant Size
Mid-market
Smile Features
Points
VIP Tiers
Referrals
Loyalty Hub
Region
North America
The Story
A challenger brand that made its customers the campaign
The nicotine pouch industry was long dominated by corporate giants pushing dry, flavorless products with no real purpose. ALP Pouches set out to change that, building a fresh, flavor-forward pouch for the people who actually use them.
From day one, ALP has been more than a brand. As the founders put it: "We built ALP as a movement, not just a brand. Movements grow because people talk, share, and bring their friends along. We want to reward behavior that fuels growth."
ALP Pouches Rewards and how it works
The Challenge
Breaking into a corporate-dominated category through community
In a category where large corporations controlled the narrative, ALP needed more than a superior product. They wanted to turn early adopters into passionate advocates who could spread the word authentically, the way real movements grow.
That meant prioritizing referrals and loyalty from the very beginning, not as bolt-on tactics but as core mechanics for building community around the brand. ALP needed tools that would let customers build the brand with them and get rewarded for it.
ALP Pouches Rewards ways to earn loyalty points
The Solution
Loyalty and referrals as core growth mechanics
ALP partnered with Smile.io to launch both referral and loyalty programs that matched their vision. Referrals reward customers for bringing friends into the ALP movement, turning everyday fans into ambassadors. The loyalty program gives members countless reasons to stay engaged: points redeemable for discounts, gift cards, and unique products only loyalty members can get.
Our loyalty program is the best program out there and our customers love it. It's another way we're able to build a movement around the brand and keep customers engaged. It's one of the best tools we have to make the ALP experience the best in the industry.
Harlan Raine
Head of Ecommerce & Creative, ALP Pouches
"Referrals allow our customers to build the brand with us," says Harlan Raine, Head of Ecommerce & Creative at ALP. "They're able to easily become ambassadors and get rewarded for it. That type of sharing amongst friends and smaller communities creates an authentic connection around the brand that grows with us."
What the Smile programs unlock for ALP:
Referrals that turn customers into ambassadors and grow the movement organically
Points redeemable for discounts, gift cards, and unique loyalty-only products
A clean, intuitive interface that gamifies the experience for customers
Easy backend management so the ALP team can iterate without engineering lift
Reward redemption and utilization metrics that show whether customers are staying engaged
ALP Pouches Rewards VIP tiers
The Results
+160% higher purchase frequency and 7,000 referral orders
The impact of referrals and loyalty on ALP's growth has been undeniable. Loyalty members now show dramatically higher lifetime value and purchase frequency than non-members, and the referral program has become a meaningful, compounding source of new customer acquisition.
Beyond LTV and frequency, referrals have produced more than 7,000 referral-driven orders at a 6.59% conversion rate, the kind of authentic, friend-to-friend growth ALP set out to build from day one. "We like to look at reward redemption rates and utilization rates," says Harlan Raine, Head of Ecommerce & Creative at ALP. "It's the easiest way for us to tell if customers like the options we're giving them and if they're staying engaged."
7,000+
referral-driven orders
6.59%
referral conversion rate
7,000+
referral-driven orders
6.59%
referral conversion rate
Looking Ahead
Connecting in-store and digital, loyalty everywhere ALP sells
ALP has no plans of slowing down. "We'll be launching all kinds of new ways for customers to cash in on their loyalty to ALP," says Harlan Raine, Head of Ecommerce & Creative at ALP. "Whether that's connecting it to in-store purchases or new digital experiences and rewards, we're on a mission to make ALP's loyalty program unlike anything else."
Raine's advice to other merchants considering a referral or loyalty program is simple: "It's a no-brainer and can be as simple or as complex as you want. Start simple with a basic referral and points program and build it out from there. You'll pick up on what your customers are excited about along the way. If they like your brand, they'll love being a part of your loyalty program."
ALP Pouches is a nicotine pouch merchant based in the United States
Industry
Vape & Regulated
Platfrom
Shopify
Merchant Size
Mid-market
Smile Features
Points
VIP Tiers
Referrals
Loyalty Hub
Region
North America
The Story
A challenger brand that made its customers the campaign
The nicotine pouch industry was long dominated by corporate giants pushing dry, flavorless products with no real purpose. ALP Pouches set out to change that, building a fresh, flavor-forward pouch for the people who actually use them.
From day one, ALP has been more than a brand. As the founders put it: "We built ALP as a movement, not just a brand. Movements grow because people talk, share, and bring their friends along. We want to reward behavior that fuels growth."
ALP Pouches Rewards and how it works
The Challenge
Breaking into a corporate-dominated category through community
In a category where large corporations controlled the narrative, ALP needed more than a superior product. They wanted to turn early adopters into passionate advocates who could spread the word authentically, the way real movements grow.
That meant prioritizing referrals and loyalty from the very beginning, not as bolt-on tactics but as core mechanics for building community around the brand. ALP needed tools that would let customers build the brand with them and get rewarded for it.
ALP Pouches Rewards ways to earn loyalty points
The Solution
Loyalty and referrals as core growth mechanics
ALP partnered with Smile.io to launch both referral and loyalty programs that matched their vision. Referrals reward customers for bringing friends into the ALP movement, turning everyday fans into ambassadors. The loyalty program gives members countless reasons to stay engaged: points redeemable for discounts, gift cards, and unique products only loyalty members can get.
Our loyalty program is the best program out there and our customers love it. It's another way we're able to build a movement around the brand and keep customers engaged. It's one of the best tools we have to make the ALP experience the best in the industry.
Harlan Raine
Head of Ecommerce & Creative, ALP Pouches
"Referrals allow our customers to build the brand with us," says Harlan Raine, Head of Ecommerce & Creative at ALP. "They're able to easily become ambassadors and get rewarded for it. That type of sharing amongst friends and smaller communities creates an authentic connection around the brand that grows with us."
What the Smile programs unlock for ALP:
Referrals that turn customers into ambassadors and grow the movement organically
Points redeemable for discounts, gift cards, and unique loyalty-only products
A clean, intuitive interface that gamifies the experience for customers
Easy backend management so the ALP team can iterate without engineering lift
Reward redemption and utilization metrics that show whether customers are staying engaged
ALP Pouches Rewards VIP tiers
The Results
+160% higher purchase frequency and 7,000 referral orders
The impact of referrals and loyalty on ALP's growth has been undeniable. Loyalty members now show dramatically higher lifetime value and purchase frequency than non-members, and the referral program has become a meaningful, compounding source of new customer acquisition.
Beyond LTV and frequency, referrals have produced more than 7,000 referral-driven orders at a 6.59% conversion rate, the kind of authentic, friend-to-friend growth ALP set out to build from day one. "We like to look at reward redemption rates and utilization rates," says Harlan Raine, Head of Ecommerce & Creative at ALP. "It's the easiest way for us to tell if customers like the options we're giving them and if they're staying engaged."
7,000+
referral-driven orders
6.59%
referral conversion rate
Looking Ahead
Connecting in-store and digital, loyalty everywhere ALP sells
ALP has no plans of slowing down. "We'll be launching all kinds of new ways for customers to cash in on their loyalty to ALP," says Harlan Raine, Head of Ecommerce & Creative at ALP. "Whether that's connecting it to in-store purchases or new digital experiences and rewards, we're on a mission to make ALP's loyalty program unlike anything else."
Raine's advice to other merchants considering a referral or loyalty program is simple: "It's a no-brainer and can be as simple or as complex as you want. Start simple with a basic referral and points program and build it out from there. You'll pick up on what your customers are excited about along the way. If they like your brand, they'll love being a part of your loyalty program."
ALP Pouches is a nicotine pouch merchant based in the United States
Industry
Vape & Regulated
Merchant Size
Mid-market
Region
North America
Platfrom
Shopify
Smile Features
Points
VIP Tiers
Referrals
Loyalty Hub
The Story
A challenger brand that made its customers the campaign
The nicotine pouch industry was long dominated by corporate giants pushing dry, flavorless products with no real purpose. ALP Pouches set out to change that, building a fresh, flavor-forward pouch for the people who actually use them.
From day one, ALP has been more than a brand. As the founders put it: "We built ALP as a movement, not just a brand. Movements grow because people talk, share, and bring their friends along. We want to reward behavior that fuels growth."
ALP Pouches Rewards and how it works
The Challenge
Breaking into a corporate-dominated category through community
In a category where large corporations controlled the narrative, ALP needed more than a superior product. They wanted to turn early adopters into passionate advocates who could spread the word authentically, the way real movements grow.
That meant prioritizing referrals and loyalty from the very beginning, not as bolt-on tactics but as core mechanics for building community around the brand. ALP needed tools that would let customers build the brand with them and get rewarded for it.
ALP Pouches Rewards ways to earn loyalty points
The Solution
Loyalty and referrals as core growth mechanics
ALP partnered with Smile.io to launch both referral and loyalty programs that matched their vision. Referrals reward customers for bringing friends into the ALP movement, turning everyday fans into ambassadors. The loyalty program gives members countless reasons to stay engaged: points redeemable for discounts, gift cards, and unique products only loyalty members can get.
Our loyalty program is the best program out there and our customers love it. It's another way we're able to build a movement around the brand and keep customers engaged. It's one of the best tools we have to make the ALP experience the best in the industry.
Harlan Raine
Head of Ecommerce & Creative, ALP Pouches
"Referrals allow our customers to build the brand with us," says Harlan Raine, Head of Ecommerce & Creative at ALP. "They're able to easily become ambassadors and get rewarded for it. That type of sharing amongst friends and smaller communities creates an authentic connection around the brand that grows with us."
What the Smile programs unlock for ALP:
Referrals that turn customers into ambassadors and grow the movement organically
Points redeemable for discounts, gift cards, and unique loyalty-only products
A clean, intuitive interface that gamifies the experience for customers
Easy backend management so the ALP team can iterate without engineering lift
Reward redemption and utilization metrics that show whether customers are staying engaged
ALP Pouches Rewards VIP tiers
The Results
+160% higher purchase frequency and 7,000 referral orders
The impact of referrals and loyalty on ALP's growth has been undeniable. Loyalty members now show dramatically higher lifetime value and purchase frequency than non-members, and the referral program has become a meaningful, compounding source of new customer acquisition.
Beyond LTV and frequency, referrals have produced more than 7,000 referral-driven orders at a 6.59% conversion rate, the kind of authentic, friend-to-friend growth ALP set out to build from day one. "We like to look at reward redemption rates and utilization rates," says Harlan Raine, Head of Ecommerce & Creative at ALP. "It's the easiest way for us to tell if customers like the options we're giving them and if they're staying engaged."
7,000+
referral-driven orders
6.59%
referral conversion rate
Looking Ahead
Connecting in-store and digital, loyalty everywhere ALP sells
ALP has no plans of slowing down. "We'll be launching all kinds of new ways for customers to cash in on their loyalty to ALP," says Harlan Raine, Head of Ecommerce & Creative at ALP. "Whether that's connecting it to in-store purchases or new digital experiences and rewards, we're on a mission to make ALP's loyalty program unlike anything else."
Raine's advice to other merchants considering a referral or loyalty program is simple: "It's a no-brainer and can be as simple or as complex as you want. Start simple with a basic referral and points program and build it out from there. You'll pick up on what your customers are excited about along the way. If they like your brand, they'll love being a part of your loyalty program."
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