2026 Build Award Winner
Each year, Shopify recognizes the apps that set the standard for quality, performance, and merchant impact across the ecosystem. This year, that includes Smile.io.
4.9 ★ (4,122 reviews) on the Shopify App Store
Dual Certified
Built for Shopify + Technology Partner
G2 Leader
1st in Loyalty Management Software
SOC 2 Type II
Enterprise-grade security
$3.3B Driven
4,400+ Shopify Plus Brands
What it means
Shopify's highest bar, not a popularity contest
Shopify evaluates its entire app ecosystem and recognizes the handful of apps that raise the bar on what merchants can expect. The Build Awards sit above every other designation in the App Store: they are Shopify's own statement about which apps it wants merchants building on.
Craft. Shopify's strictest standards for design, reliability, and native integration.
Performance. Fast at scale, with no storefront slowdowns or checkout friction.
Impact. Measurable outcomes in repeat purchase rate and customer lifetime value.
Why it matters for your brand
Loyalty that works like part of Shopify. Because it is.
Plenty of loyalty apps bolt onto your store. Smile is built into it. Your program lives where customers already shop: embedded in your theme, your checkout, your customer accounts, and your POS. The award reflects what that discipline delivers for merchants every day.
- Points and rewards surface natively in checkout, right where revenue happens
- One balance follows every customer across online and every retail location
- No performance tax on your storefront, on launch day or Black Friday
Wayfarer Rewards was introduced to retain customers and give them a reason to come back. We wanted a program that's simple: earn points, then come back to spend them.
Customer stories
Award-winning loyalty, proven by merchants
The same qualities Shopify recognized are the ones driving results for the brands running loyalty on Smile.
Why ambitious brands choose Smile
The Build Award is Shopify's view. Here is what it looks like from yours.
Recognized craft. Shopify's own award for the apps that set the quality bar, backed by dual certification most loyalty apps lack.
Enterprise-ready. SOC 2 Type II certified and trusted by 4,400+ Shopify Plus brands to run loyalty at scale.
Proven impact. $3.3B in revenue driven for merchants through repeat purchases, retention, and lifetime value.
Shopify Build Awards 2026
Run your loyalty program on the app Shopify recognizes
Talk to a loyalty strategist about what an award-winning program could do for your repeat revenue, retention, and customer lifetime value.