Jewelry
·
Mid-market
How rewards caused a 35% increase in customer engagement
48%
redemption rate
48%
redemption rate
48%
redemption rate
48%
redemption rate
35%
increase in customer engagement
35%
increase in customer engagement
35%
increase in customer engagement
35%
increase in customer engagement
40.4K
program members
40.4K
program members
40.4K
program members
Even though we really wanted to give back to our loyal customers, we didn't want to create a lot more work for ourselves. That's why I like Smile.
Cliff Hopkins
General Manager, Shine On
Even though we really wanted to give back to our loyal customers, we didn't want to create a lot more work for ourselves. That's why I like Smile.
Cliff Hopkins
General Manager, Shine On
Shine On is a women's fashion merchant based in New Zealand
Industry
Jewelry
Merchant Size
Mid-market
Smile Features
Points
·
VIP Tiers
Region
North America
The Story
Loyalty built on an existing community
When Fee Kirkpatrick started Shine On, she never imagined it could grow to the size it is now. With a desire to thank her loyal, engaged customers, she and her team pursued a rewards program that would allow them to harness their existing Facebook community and have been blown away by the results.
Shine On has seen a 35% improvement in customer engagement since launching Shine On Rewards. This case study will tell you how they did it and what a truly engaged brand community looks like.
The Results
A community that earns, redeems, and keeps coming back
Supported by a highly engaged Facebook community, it’s no surprise that Shine On’s brand community grew to over 40,000 passionate and loyal members in just over a year!
Not only is their community growing, but it’s also extremely eager to earn and redeem rewards. With monthly opportunities to earn bonus points just for staying engaged, Shine On’s customers are redeeming their rewards at an incredible rate. This is an indication of a strong and highly sustainable brand community.
With a thriving Facebook community, Shine On’s customers love engaging with their brand on social media. By incentivizing these actions with points, Shine On has generated over 8,700 valuable customer interactions across Facebook and Instagram.
The Loyalty
Shine On Rewards
Shine On’s customers are the heart and soul of their brand, which is why they’ve designed a rewards program with 4 valuable VIP tiers. As customers move up through the levels, they’re rewarded with not only a gift card but also the chance to earn more points per order and for sharing on Facebook.
These earning rules tie in perfectly with their existing Facebook community. As the springboard for their ongoing success, it’s the perfect platform for not only encouraging ongoing engagement between members but also recognizing their most active customers. By awarding monthly bonus points to their most engaged customer, Shine On has effectively built a two-way exchange of value into their community that encourages customers to stay connected over time.
Why Smile
The platform developers recommend, and merchants love
Our customer service team is amazed at how much people care about their points. There’s a lot of pride amongst our members when they reach the highest tier, and the fact that people are visiting our physical stores and asking if they can add points to their online account is really amazing.
It was actually recommended by a developer we were working with at the time. I had said I wanted a loyalty program and asked if they knew the best way to do that. Even though they were aware of different providers in the market, they recommended Smile because it’s the best. I decided to trust them and have been really pleased with the results.
Even though we really wanted a way to give back to our loyal customers, we didn’t want to create a lot more work for ourselves. That’s why I like the simplicity of the dashboard. It’s pretty easy to understand and navigate, and I like the fact that the Smile team is constantly adding and improving things. The whole team is responsive, and just having a dedicated Account Manager has been a really good thing. At the end of the day, our customers are really blown away and thrilled with our rewards program.
Shine On is a women's fashion merchant based in New Zealand
Industry
Jewelry
Merchant Size
Mid-market
Smile Features
Points
·
VIP Tiers
Region
North America
The Story
Loyalty built on an existing community
When Fee Kirkpatrick started Shine On, she never imagined it could grow to the size it is now. With a desire to thank her loyal, engaged customers, she and her team pursued a rewards program that would allow them to harness their existing Facebook community and have been blown away by the results.
Shine On has seen a 35% improvement in customer engagement since launching Shine On Rewards. This case study will tell you how they did it and what a truly engaged brand community looks like.
The Results
A community that earns, redeems, and keeps coming back
Supported by a highly engaged Facebook community, it’s no surprise that Shine On’s brand community grew to over 40,000 passionate and loyal members in just over a year!
Not only is their community growing, but it’s also extremely eager to earn and redeem rewards. With monthly opportunities to earn bonus points just for staying engaged, Shine On’s customers are redeeming their rewards at an incredible rate. This is an indication of a strong and highly sustainable brand community.
With a thriving Facebook community, Shine On’s customers love engaging with their brand on social media. By incentivizing these actions with points, Shine On has generated over 8,700 valuable customer interactions across Facebook and Instagram.
The Loyalty
Shine On Rewards
Shine On’s customers are the heart and soul of their brand, which is why they’ve designed a rewards program with 4 valuable VIP tiers. As customers move up through the levels, they’re rewarded with not only a gift card but also the chance to earn more points per order and for sharing on Facebook.
These earning rules tie in perfectly with their existing Facebook community. As the springboard for their ongoing success, it’s the perfect platform for not only encouraging ongoing engagement between members but also recognizing their most active customers. By awarding monthly bonus points to their most engaged customer, Shine On has effectively built a two-way exchange of value into their community that encourages customers to stay connected over time.
Why Smile
The platform developers recommend, and merchants love
Our customer service team is amazed at how much people care about their points. There’s a lot of pride amongst our members when they reach the highest tier, and the fact that people are visiting our physical stores and asking if they can add points to their online account is really amazing.
It was actually recommended by a developer we were working with at the time. I had said I wanted a loyalty program and asked if they knew the best way to do that. Even though they were aware of different providers in the market, they recommended Smile because it’s the best. I decided to trust them and have been really pleased with the results.
Even though we really wanted a way to give back to our loyal customers, we didn’t want to create a lot more work for ourselves. That’s why I like the simplicity of the dashboard. It’s pretty easy to understand and navigate, and I like the fact that the Smile team is constantly adding and improving things. The whole team is responsive, and just having a dedicated Account Manager has been a really good thing. At the end of the day, our customers are really blown away and thrilled with our rewards program.
Shine On is a women's fashion merchant based in New Zealand
Industry
Jewelry
Smile Features
Points
·
VIP Tiers
Merchant Size
Mid-market
Region
North America
The Story
Loyalty built on an existing community
When Fee Kirkpatrick started Shine On, she never imagined it could grow to the size it is now. With a desire to thank her loyal, engaged customers, she and her team pursued a rewards program that would allow them to harness their existing Facebook community and have been blown away by the results.
Shine On has seen a 35% improvement in customer engagement since launching Shine On Rewards. This case study will tell you how they did it and what a truly engaged brand community looks like.
The Results
A community that earns, redeems, and keeps coming back
Supported by a highly engaged Facebook community, it’s no surprise that Shine On’s brand community grew to over 40,000 passionate and loyal members in just over a year!
Not only is their community growing, but it’s also extremely eager to earn and redeem rewards. With monthly opportunities to earn bonus points just for staying engaged, Shine On’s customers are redeeming their rewards at an incredible rate. This is an indication of a strong and highly sustainable brand community.
With a thriving Facebook community, Shine On’s customers love engaging with their brand on social media. By incentivizing these actions with points, Shine On has generated over 8,700 valuable customer interactions across Facebook and Instagram.
The Loyalty
Shine On Rewards
Shine On’s customers are the heart and soul of their brand, which is why they’ve designed a rewards program with 4 valuable VIP tiers. As customers move up through the levels, they’re rewarded with not only a gift card but also the chance to earn more points per order and for sharing on Facebook.
These earning rules tie in perfectly with their existing Facebook community. As the springboard for their ongoing success, it’s the perfect platform for not only encouraging ongoing engagement between members but also recognizing their most active customers. By awarding monthly bonus points to their most engaged customer, Shine On has effectively built a two-way exchange of value into their community that encourages customers to stay connected over time.
Why Smile
The platform developers recommend, and merchants love
Our customer service team is amazed at how much people care about their points. There’s a lot of pride amongst our members when they reach the highest tier, and the fact that people are visiting our physical stores and asking if they can add points to their online account is really amazing.
It was actually recommended by a developer we were working with at the time. I had said I wanted a loyalty program and asked if they knew the best way to do that. Even though they were aware of different providers in the market, they recommended Smile because it’s the best. I decided to trust them and have been really pleased with the results.
Even though we really wanted a way to give back to our loyal customers, we didn’t want to create a lot more work for ourselves. That’s why I like the simplicity of the dashboard. It’s pretty easy to understand and navigate, and I like the fact that the Smile team is constantly adding and improving things. The whole team is responsive, and just having a dedicated Account Manager has been a really good thing. At the end of the day, our customers are really blown away and thrilled with our rewards program.
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