Photography & Print
·
Enterprise
How rewards got members to spend 55% more than nonmembers
55%
higher AOV from loyalty members
55%
higher AOV from loyalty members
55%
higher AOV from loyalty members
55%
higher AOV from loyalty members
26%
higher redemption rate after one year
26%
higher redemption rate after one year
26%
higher redemption rate after one year
26%
higher redemption rate after one year
70%
growth in Instagram following
70%
growth in Instagram following
70%
growth in Instagram following
We’ve seen that every quarter since we launched our rewards program there have been more and more people taking advantage of it.
Paul Rotter
Marketing Coordinator, Mpix
We’ve seen that every quarter since we launched our rewards program there have been more and more people taking advantage of it.
Paul Rotter
Marketing Coordinator, Mpix
Mpix is a photo printing merchant, helping customers turn memories into prints
Industry
Photography & Print
Merchant Size
Enterprise
Smile Features
Points
·
VIP Tiers
·
Referrals
Region
North America
The Story
Rewards that fit the brand
Mpix launched their rewards program with a clear goal: bring customers back and keep them engaged beyond one-time purchases. They needed a platform that could scale to several million customers and fit naturally into their brand — one built around celebrating life's special moments.
With Smile, Mpix Rewards became a fully-realised program. A dedicated explainer page, integrated email campaigns, and a seamless customer panel invited buyers into the community — earning points on purchases, sharing on social, and redeeming rewards they actually wanted. Every quarter since launch, more customers have taken advantage of the program.
The Results
Members spend more. Every quarter, more join
Between their engaging VIP tiers and exciting rewards, Mpix Rewards members are motivated to spend 55% more per purchase than the average Mpix customer. These spending patterns have a significant impact on Mpix’s profitability, and demonstrate a terrific return on investment.
With amazing rewards up for grabs, Mpix customers are highly motivated to spend their welldeserved points. Through the combined efforts of their amazing explainer page and effective email marketing, Mpix has been able to encourage a 26% increase in redemption rate as customers stay happy and engaged with the program.
Mpix has used their Mpix Rewards program to increase social awareness by rewarding customers for sharing their brand on a number of social media platforms. On Facebook alone, Mpix saw a significant increase in social activity that also improved their brand awareness and marketing reach.
As a highly visual brand, Instagram has also been extremely important to Mpix’s marketing strategy. By rewarding customers for following them on the photo-sharing platform, they saw an incredible 70% increase in number of followers - a number that’s still growing!
The Loyalty
Mpix Rewards
As a brand committed to celebrating life’s special moments, it’s no surprise that their rewards program is a joyful extension of their overall brand experience. At every turn, Mpix Rewards is presented as a vibrant, valuable opportunity to get involved with the brand: from their dedicated explainer page to their customer panel, Mpix has created a seamless experience that invites customers into their community.
Through a combination of points, referrals, and VIP, Mpix Rewards is a fully-realized rewards program that puts customers first. From sharing on social media to leaving product reviews, members can engage with the photo powerhouse to earn a number of transactional discounts.
Between the different ways to earn points and their incredible email marketing campaigns, Mpix has fully integrated their rewards program into their brand.
These elements make it a truly valuable addition to their overall customer experience that customers simply can’t wait to experience for themselves.
Why Smile
Reputable, scalable, and ready from day one
We’ve seen that every quarter since we launched our rewards program there have been more and more people taking advantage of it. Our customers are engaged and interested in using the promotional codes we offer as rewards.
One of the things that we really liked about Smile was their track record. They boasted an impressive client list of lots and lots of brands that people have heard of and do business with on a daily basis. That holds a lot of weight when we’re looking for something that’s reputable and that will set us up for long-term success.
We needed to launch this program to several million customers and continue to grow. This scalability and growth has been no problem for Smile. We also needed to find the right solution provider who knew where we were coming from, understood our business, understood the kind of program that we wanted to run and was also able to help us get there. I think we found all of those things - and then some - in working with Smile.
Mpix is a photo printing merchant, helping customers turn memories into prints
Industry
Photography & Print
Merchant Size
Enterprise
Smile Features
Points
·
VIP Tiers
·
Referrals
Region
North America
The Story
Rewards that fit the brand
Mpix launched their rewards program with a clear goal: bring customers back and keep them engaged beyond one-time purchases. They needed a platform that could scale to several million customers and fit naturally into their brand — one built around celebrating life's special moments.
With Smile, Mpix Rewards became a fully-realised program. A dedicated explainer page, integrated email campaigns, and a seamless customer panel invited buyers into the community — earning points on purchases, sharing on social, and redeeming rewards they actually wanted. Every quarter since launch, more customers have taken advantage of the program.
The Results
Members spend more. Every quarter, more join
Between their engaging VIP tiers and exciting rewards, Mpix Rewards members are motivated to spend 55% more per purchase than the average Mpix customer. These spending patterns have a significant impact on Mpix’s profitability, and demonstrate a terrific return on investment.
With amazing rewards up for grabs, Mpix customers are highly motivated to spend their welldeserved points. Through the combined efforts of their amazing explainer page and effective email marketing, Mpix has been able to encourage a 26% increase in redemption rate as customers stay happy and engaged with the program.
Mpix has used their Mpix Rewards program to increase social awareness by rewarding customers for sharing their brand on a number of social media platforms. On Facebook alone, Mpix saw a significant increase in social activity that also improved their brand awareness and marketing reach.
As a highly visual brand, Instagram has also been extremely important to Mpix’s marketing strategy. By rewarding customers for following them on the photo-sharing platform, they saw an incredible 70% increase in number of followers - a number that’s still growing!
The Loyalty
Mpix Rewards
As a brand committed to celebrating life’s special moments, it’s no surprise that their rewards program is a joyful extension of their overall brand experience. At every turn, Mpix Rewards is presented as a vibrant, valuable opportunity to get involved with the brand: from their dedicated explainer page to their customer panel, Mpix has created a seamless experience that invites customers into their community.
Through a combination of points, referrals, and VIP, Mpix Rewards is a fully-realized rewards program that puts customers first. From sharing on social media to leaving product reviews, members can engage with the photo powerhouse to earn a number of transactional discounts.
Between the different ways to earn points and their incredible email marketing campaigns, Mpix has fully integrated their rewards program into their brand.
These elements make it a truly valuable addition to their overall customer experience that customers simply can’t wait to experience for themselves.
Why Smile
Reputable, scalable, and ready from day one
We’ve seen that every quarter since we launched our rewards program there have been more and more people taking advantage of it. Our customers are engaged and interested in using the promotional codes we offer as rewards.
One of the things that we really liked about Smile was their track record. They boasted an impressive client list of lots and lots of brands that people have heard of and do business with on a daily basis. That holds a lot of weight when we’re looking for something that’s reputable and that will set us up for long-term success.
We needed to launch this program to several million customers and continue to grow. This scalability and growth has been no problem for Smile. We also needed to find the right solution provider who knew where we were coming from, understood our business, understood the kind of program that we wanted to run and was also able to help us get there. I think we found all of those things - and then some - in working with Smile.
Mpix is a photo printing merchant, helping customers turn memories into prints
Industry
Photography & Print
Smile Features
Points
·
VIP Tiers
·
Referrals
Merchant Size
Enterprise
Region
North America
The Story
Rewards that fit the brand
Mpix launched their rewards program with a clear goal: bring customers back and keep them engaged beyond one-time purchases. They needed a platform that could scale to several million customers and fit naturally into their brand — one built around celebrating life's special moments.
With Smile, Mpix Rewards became a fully-realised program. A dedicated explainer page, integrated email campaigns, and a seamless customer panel invited buyers into the community — earning points on purchases, sharing on social, and redeeming rewards they actually wanted. Every quarter since launch, more customers have taken advantage of the program.
The Results
Members spend more. Every quarter, more join
Between their engaging VIP tiers and exciting rewards, Mpix Rewards members are motivated to spend 55% more per purchase than the average Mpix customer. These spending patterns have a significant impact on Mpix’s profitability, and demonstrate a terrific return on investment.
With amazing rewards up for grabs, Mpix customers are highly motivated to spend their welldeserved points. Through the combined efforts of their amazing explainer page and effective email marketing, Mpix has been able to encourage a 26% increase in redemption rate as customers stay happy and engaged with the program.
Mpix has used their Mpix Rewards program to increase social awareness by rewarding customers for sharing their brand on a number of social media platforms. On Facebook alone, Mpix saw a significant increase in social activity that also improved their brand awareness and marketing reach.
As a highly visual brand, Instagram has also been extremely important to Mpix’s marketing strategy. By rewarding customers for following them on the photo-sharing platform, they saw an incredible 70% increase in number of followers - a number that’s still growing!
The Loyalty
Mpix Rewards
As a brand committed to celebrating life’s special moments, it’s no surprise that their rewards program is a joyful extension of their overall brand experience. At every turn, Mpix Rewards is presented as a vibrant, valuable opportunity to get involved with the brand: from their dedicated explainer page to their customer panel, Mpix has created a seamless experience that invites customers into their community.
Through a combination of points, referrals, and VIP, Mpix Rewards is a fully-realized rewards program that puts customers first. From sharing on social media to leaving product reviews, members can engage with the photo powerhouse to earn a number of transactional discounts.
Between the different ways to earn points and their incredible email marketing campaigns, Mpix has fully integrated their rewards program into their brand.
These elements make it a truly valuable addition to their overall customer experience that customers simply can’t wait to experience for themselves.
Why Smile
Reputable, scalable, and ready from day one
We’ve seen that every quarter since we launched our rewards program there have been more and more people taking advantage of it. Our customers are engaged and interested in using the promotional codes we offer as rewards.
One of the things that we really liked about Smile was their track record. They boasted an impressive client list of lots and lots of brands that people have heard of and do business with on a daily basis. That holds a lot of weight when we’re looking for something that’s reputable and that will set us up for long-term success.
We needed to launch this program to several million customers and continue to grow. This scalability and growth has been no problem for Smile. We also needed to find the right solution provider who knew where we were coming from, understood our business, understood the kind of program that we wanted to run and was also able to help us get there. I think we found all of those things - and then some - in working with Smile.
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