Food & Beverage
·
Small business
Boosting revenue by 370% in 24 hours with bonus points
370%
increase in daily revenue in 24 hours
370%
increase in daily revenue in 24 hours
370%
increase in daily revenue in 24 hours
370%
increase in daily revenue in 24 hours
124%
increase in loyalty revenue over 2 years
124%
increase in loyalty revenue over 2 years
124%
increase in loyalty revenue over 2 years
124%
increase in loyalty revenue over 2 years
47%
higher rewards redemption rate
47%
higher rewards redemption rate
47%
higher rewards redemption rate
Our customers have fully embraced the Sloane Rewards Program and recognize its value. Each month we not only see our membership growth increase but our members consistently earning points, redeeming points, and making referrals.

Hoda Paripoush
Founder, Sloane Fine Tea Merchants
Our customers have fully embraced the Sloane Rewards Program and recognize its value. Each month we not only see our membership growth increase but our members consistently earning points, redeeming points, and making referrals.

Hoda Paripoush
Founder, Sloane Fine Tea Merchants
Premium specialty tea brand selling direct-to-consumer on Shopify
Industry
Food & Beverage
Merchant Size
Small business
Smile Features
Points
·
Referrals
Region
North America
The Story
Brewing loyalty into a core growth channel"
Premium speciality tea brand, Sloane Tea knows the importance of customer loyalty. With its Sloane Rewards loyalty program, the DTC tea store combines points, referrals, and promo campaigns to brew extraordinary results.
With several embedded loyalty elements on its ecommerce site, from a dedicated loyalty landing page to points redemption at checkout, Sloane Tea has leveraged loyalty in a big way. This case study demonstrates Sloane Tea's success with its most successful bonus point event ever.
The Results
From a single campaign to two years of compounding growth
Sloane Tea’s latest “Double the Points” campaign in April 2024 led to:
A 370% increase in overall total daily ecommerce sales
Re-engagement of dormant customers
The Bonus Points Campaign boosted loyalty-influenced sales (orders with a Smile.io coupon code). In 24 hours, Sloane Tea drove:
A 2485% increase in Smile-Generated Value
Conversions and reward redemptions
With multiple Bonus Points campaigns run at consistent periods, Sloane Tea has:
Increased total SmileGenerated Value by 124% over 2 years.
Created customer anticipation.
Sloane Tea has optimized its entire loyalty program with embedded content like points redemption at checkout, resulting in:
+47% in rewards redemptions YoY.
A simple-to-explain program with a loyalty landing page built in the Smile.io App.
The Loyalty
Sloane Rewards
Through Smile.io, Sloane Tea:
Runs scheduled bonus points events.
Optimizes each bonus point event based on previous results found in their loyalty reports.
Offers diverse rewards ranging from $5 to $100 discount coupons.
Sloane Tea has achieved higher redemption rates and conversions through embedded loyalty App Blocks, such as:
An SEO-friendly loyalty landing page.
Points redemption at checkout.
Premium specialty tea brand selling direct-to-consumer on Shopify
Industry
Food & Beverage
Merchant Size
Small business
Smile Features
Points
·
Referrals
Region
North America
The Story
Brewing loyalty into a core growth channel"
Premium speciality tea brand, Sloane Tea knows the importance of customer loyalty. With its Sloane Rewards loyalty program, the DTC tea store combines points, referrals, and promo campaigns to brew extraordinary results.
With several embedded loyalty elements on its ecommerce site, from a dedicated loyalty landing page to points redemption at checkout, Sloane Tea has leveraged loyalty in a big way. This case study demonstrates Sloane Tea's success with its most successful bonus point event ever.
The Results
From a single campaign to two years of compounding growth
Sloane Tea’s latest “Double the Points” campaign in April 2024 led to:
A 370% increase in overall total daily ecommerce sales
Re-engagement of dormant customers
The Bonus Points Campaign boosted loyalty-influenced sales (orders with a Smile.io coupon code). In 24 hours, Sloane Tea drove:
A 2485% increase in Smile-Generated Value
Conversions and reward redemptions
With multiple Bonus Points campaigns run at consistent periods, Sloane Tea has:
Increased total SmileGenerated Value by 124% over 2 years.
Created customer anticipation.
Sloane Tea has optimized its entire loyalty program with embedded content like points redemption at checkout, resulting in:
+47% in rewards redemptions YoY.
A simple-to-explain program with a loyalty landing page built in the Smile.io App.
The Loyalty
Sloane Rewards
Through Smile.io, Sloane Tea:
Runs scheduled bonus points events.
Optimizes each bonus point event based on previous results found in their loyalty reports.
Offers diverse rewards ranging from $5 to $100 discount coupons.
Sloane Tea has achieved higher redemption rates and conversions through embedded loyalty App Blocks, such as:
An SEO-friendly loyalty landing page.
Points redemption at checkout.
Premium specialty tea brand selling direct-to-consumer on Shopify
Industry
Food & Beverage
Smile Features
Points
·
Referrals
Merchant Size
Small business
Region
North America
The Story
Brewing loyalty into a core growth channel"
Premium speciality tea brand, Sloane Tea knows the importance of customer loyalty. With its Sloane Rewards loyalty program, the DTC tea store combines points, referrals, and promo campaigns to brew extraordinary results.
With several embedded loyalty elements on its ecommerce site, from a dedicated loyalty landing page to points redemption at checkout, Sloane Tea has leveraged loyalty in a big way. This case study demonstrates Sloane Tea's success with its most successful bonus point event ever.
The Results
From a single campaign to two years of compounding growth
Sloane Tea’s latest “Double the Points” campaign in April 2024 led to:
A 370% increase in overall total daily ecommerce sales
Re-engagement of dormant customers
The Bonus Points Campaign boosted loyalty-influenced sales (orders with a Smile.io coupon code). In 24 hours, Sloane Tea drove:
A 2485% increase in Smile-Generated Value
Conversions and reward redemptions
With multiple Bonus Points campaigns run at consistent periods, Sloane Tea has:
Increased total SmileGenerated Value by 124% over 2 years.
Created customer anticipation.
Sloane Tea has optimized its entire loyalty program with embedded content like points redemption at checkout, resulting in:
+47% in rewards redemptions YoY.
A simple-to-explain program with a loyalty landing page built in the Smile.io App.
The Loyalty
Sloane Rewards
Through Smile.io, Sloane Tea:
Runs scheduled bonus points events.
Optimizes each bonus point event based on previous results found in their loyalty reports.
Offers diverse rewards ranging from $5 to $100 discount coupons.
Sloane Tea has achieved higher redemption rates and conversions through embedded loyalty App Blocks, such as:
An SEO-friendly loyalty landing page.
Points redemption at checkout.
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