Make the reorder a ritual, not a decision
Consumables live or die on the second order, and on the subscription surviving its first wobble. A loyalty program stacks the deck: points on every renewal, free product worth earning, and status that makes skipping safe and canceling expensive.
Built for Shopify · 4.9 ★ (4,122)
Food and beverage brands that run loyalty on Smile
THE NUMBERS
What loyalty is worth to a food & beverage brand
Low order values, heavy boxes, and subscription churn mean the first order rarely pays for itself. These are the published numbers behind making the fifth and fifteenth orders happen.
31%
more spent per order
Customers who redeem a reward spend 31% more per order than customers who never engage with the program, often by adding one more item to carry the freebie.
186%
more loyalty-driven revenue YoY
Nine years into Ritual Rewards, Death Wish grew loyalty-driven revenue 186% year over year, with members buying 2.63x more often than non-members.
370%
daily revenue lift in 24 hours
One double-points day lifted Sloane Tea's daily ecommerce revenue 370%. That is the demand spike most F&B brands buy with a sitewide sale, without the markdown.
Smile platform data across active loyalty programs. Death Wish Coffee and Sloane Tea figures from their published customer stories.
Dual Certified
Built for Shopify + Technology Partner
G2 Leader
1st in Loyalty Management Software
SOC 2 Type II
Enterprise-grade security
$3.3B Driven
4,400+ Shopify Plus Brands
WHY FOOD & BEVERAGE
Three forces every consumables brand is fighting at once
Nobody needs a loyalty pitch to understand F&B retention. You watch the skip count every Monday. The question is what changes the math.
The skip becomes the cancel
Most subscribers lapse within the first year, and it usually starts with cadence: the monthly bag outruns the household, product piles up, and the pause quietly turns into goodbye. Points on every renewal give tenure a value that canceling forfeits.
The first order never pays back
F&B runs on low order values and heavy boxes, so shipping and acquisition eat the first order's margin entirely. The business model is the fifth and fifteenth order, which makes retention the whole game rather than a channel.
The shelf and Subscribe & Save own the transaction
Growth lives in grocery doors and Amazon's checkout, and both keep the customer relationship. Your own site has to be the channel where the relationship, the data, and the margin live, and loyalty is the reason customers keep it that way.
Keep the renewal
Make skipping safe and canceling expensive
Every consumables brand watches the same dashboard: skips creeping up before cancels do. Loyalty changes the math of that wobble. Renewals earn points, the balance grows with tenure, and walking away means abandoning it. Skippers come back. Cancellers rarely do.
- Points on every subscription renewal, the most important rule in consumables
- Recharge, Skio, and Smartrr integrations out of the box
- Shopify Flow triggers on any subscription event, including the skip
VIP tiers
Turn tenure into status they can taste
The best F&B tiers sound like the brand, not the rewards platform. Foxhound Bee's Honey Money climbs from Bronze Brood to Platinum Queen Bee. Henry's House of Coffee runs Trainee to Master Coffee Roaster, and its top tier spends 519% more than the base. The perks that work are cheap in margin and rich in access: first taste of limited lots, subscriber-only products, a free bag on the member's anniversary.
- Two or three tiers on annual spend, named in your brand's voice
- Perks built on access: limited lots, early releases, subscriber-only products
- Free shipping as a tier benefit, the perk subscribers value most
Referrals
Every cup poured for a guest is a referral
Consumables get shared by nature: a cup poured for a houseguest, a bar split on the trail, a can handed over the fence. Referrals put a link and a reward on that moment. Jimmy Joy, the meal-replacement brand, has driven more than 70,000 customers and seven figures in referral revenue through its program on Smile.
- Double-sided offers: $10 off their first order, points for the advocate
- Advocate rewards paid in points, so claiming one means another order
- Attribution by advocate, so you can find and gift your superfans
PROGRAM DESIGN
What to reward in F&B, and what to give back
The earning actions and reward types that consistently work for food, beverage, and consumables brands.
Bonus points for adding to the box
Reward subscribers for adding a new product to their next shipment. It is discovery without discounting, and the new flavor rides on shipping you already paid for.
Free product beats a coupon
The number one reward in F&B: a free bag reads as full price to the customer and costs you goods, not margin perception. Redeem 1,000 points for a free bag is the whole pitch.
Points on grocery receipts
Olipop and Liquid Death both reward retail receipts, and for good reason. Receipt scanning turns every grocery shelf you win into email addresses you own.
Bonus-point events for the slow months
Sloane Tea lifted daily revenue 370% with a single double-points day. July does not need another discount code. It needs a reason to buy this week.
Reviews with tasting notes
Nobody can taste through a screen, so the review that says dark chocolate and cherry does the selling. Reward reviews, and pay more for photos and detail.
Merch as the top-shelf reward
Death Wish and Liquid Death redeem points for members-only merch. A mug in the cupboard is daily brand real estate, and it never discounts the product.
CUSTOMER STORIES
Food and beverage brands that grow with Smile
From coffee and tea to pantry staples and honey, brands with real reorder rituals run loyalty on Smile.
PROGRAM EXAMPLES
Food & beverage loyalty programs worth studying
The programs that set the standard in consumables, and the single idea worth stealing from each.
Starbucks
Starbucks Rewards
The program that taught every consumer how points work. Stars per dollar, escalating redemption tiers, and status levels that reward the daily habit itself.
Liquid Death
Country Club
Loyalty as entertainment. Members earn Skulls for buying and promoting, with retail receipts earning 5x, and redeem for merch, drops, and private events.
Olipop
OLIPOP Rewards
Channel-agnostic earning done right: 50 points per dollar whether you bought on the site or uploaded a Kroger receipt, so retail growth feeds the owned list.
Death Wish Coffee
On SmileRitual Rewards
Points, VIP tiers, and referrals wired deep into Klaviyo, plus gamified campaigns like the nine-inning Swig League that give members a reason between launches.
Foxhound Bee Company
On SmileHoney Money
Tier names in the brand's own voice, from Bronze Brood to Platinum Queen Bee, with a review lottery that keeps social proof compounding.
Sloane Tea
On SmileSloane Rewards
Bonus-point events as a demand lever: a single 24-hour double-points campaign lifted daily revenue 370% without touching the price.
Why food & beverage brands choose Smile
Consumables loyalty runs on renewals and reorders. The platform underneath has to speak subscription natively and reach every shelf you sell from.
Dual certified by Shopify. Smile is the only loyalty platform that holds both Built for Shopify and Shopify Technology Partner status, Shopify's marks for quality and enterprise readiness.
Built for subscriptions. Points on renewals out of the box with Recharge, Skio, and Smartrr, and Shopify Flow triggers on every subscription event, including the skip you want to save.
Earn at the grocery shelf. Receipt scanning lets members earn points on purchases at the grocery store or anywhere else you are stocked, so retail growth builds your customer file instead of bypassing it.
HOW TO LAUNCH
From decision to live program in four steps
Most F&B brands are live within weeks, and migrations from another platform are handled for you.
Design the earning side
Reward orders and renewals equally, then layer reviews with tasting notes, add-to-subscription bonuses, and birthdays. Set point values against a reward worth roughly 5 to 10% of your AOV.
Build tiers worth climbing
Name them in your brand's voice and set thresholds on annual spend. Escalate access at each level: early releases, limited lots, and free shipping where the math allows.
Migrate members and balances
Coming from Yotpo, LoyaltyLion, or Rivo, your members and their point balances move with you, and your subscription platform stays exactly where it is.
Launch loud, then tune
Announce with a double points event, the play that lifted Sloane Tea's daily revenue 370%. Wire balances into Klaviyo, put the program in your post-purchase flow, and use benchmarks to see how your repeat rate compares to other F&B brands.
FAQ
F&B loyalty, answered
The questions food and beverage teams ask most when they scope a program.
The best programs combine points on every order and subscription renewal, VIP tiers with access-based perks, and free product as the headline reward. A free bag or can has the highest perceived value in the category and costs you goods rather than margin perception.
Yes, and it is the highest-leverage pairing in consumables. Smile integrates with Recharge, Skio, and Smartrr out of the box, so renewals earn points automatically, and Shopify Flow can trigger rewards on any subscription event, including saves when a customer skips instead of canceling.
Across Smile's platform, customers who redeem a reward spend 31% more per order. Death Wish Coffee grew loyalty-driven revenue 186% year over year, Foxhound Bee Company reports a 118x return on the program, and Henry's House of Coffee sees members buy 163% more often than non-members.
You pick a window and multiply earning, double points for 24 hours for example, then announce it to your list. Because the incentive is future value rather than a markdown, it creates urgency without training customers to wait for discounts. Sloane Tea's double-points day lifted daily revenue 370%.
Yes. Smile's receipt scanning lets members snap a receipt from any retailer that stocks you and earn points on the purchase, the same play Olipop and Liquid Death use to turn retail distribution into owned customer relationships.
Yes. Migrations from Yotpo, LoyaltyLion, and Rivo are routine, your members and their point balances transfer with you, and your subscription platform is untouched.
There is a free plan to start. Most growing F&B brands land on a plan that includes VIP tiers and performance benchmarks, and enterprise brands run on Smile Plus with a dedicated success team.
Food & beverage
Build the ritual they reorder on
Talk to a loyalty strategist about what a points, VIP, and referral program looks like for your brand.