REPORTBased on 1,000+ Smile merchants

Loyalty bonus campaigns drive measurable sales uplift

Real results from 1-7 day bonus campaigns across thousands of Smile merchants. See the lift, then run your own.

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Daily sales

30-day baseline vs bonus campaign

Campaign live
BaselineBonus campaign

+50% daily sales for top-quartile campaigns during the bonus window.

Liquid Death
Nine West
Liquid Death
Monos
Billabong
Monos
K-Swiss
tp-link
K-Swiss
Naturium
Hush Puppies
Naturium
Quiksilver
e.l.f.
Quiksilver
Eddie Bauer
Touchland
Eddie Bauer
Ford
Blue Banana
Ford
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1st in Loyalty Management Software

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$3.3B Driven

4,400+ Shopify Plus Brands

THE RESULTS

Short campaigns, outsized returns.

Across 1,000+ Smile merchants, even brief bonus events moved daily sales well above baseline.

Top quartile
50%+higher daily sales

Top-performing campaigns delivered 50% or more in daily sales uplift, proof that well-timed bonus events generate outsized returns.

Median result
7.5%higher daily sales

The median merchant running a 1-7 day bonus campaign saw a 7.5% uplift in daily sales versus the prior 30-day baseline.

Compounding value

Bonus campaigns compound into lifetime value.

A well-run bonus event does more than spike a single day of sales. It pulls customers back into the buying habit that lifts customer lifetime value, and that compounding shows up across every industry running loyalty on Smile.

  • Repeat purchases that lift CLV
  • Gains that hold across verticals
  • Measured against a 30-day baseline

Customer lifetime value

MembersNon-members
Food & bev
Beauty
Apparel
Home
Outdoor

Loyalty members drive higher lifetime value than non-members across every category, powered by Smile.

What this means for your brand

Three takeaways from the data, and why bonus campaigns belong in your retention playbook.

Short bursts work Campaigns as short as 1-7 days generate meaningful revenue lifts without training customers to wait for discounts.

Upside is significant Top-quartile merchants see nearly 50% more daily sales. The gap between good and great execution is massive.

Data-backed confidence These aren't projections. They're real results from 1,000+ merchants already running bonus campaigns on Smile.

Ready when you are

Run your first bonus campaign.

Join the thousands of merchants using Smile to turn loyalty into measurable revenue growth.