Snuzone's VIP tiers turned loyalty into a 679x return.
The online snus and nicotine pouch retailer built its first loyalty program on Smile with its Shopify agency, Medito Digital: points, four spend-based tiers, and a custom account experience through the Smile API.
No way to reward repeat customers
Before Smile, Snuzone had no loyalty program in place to reward customers for coming back. Working with its official Shopify agency, Medito Digital, the team set out to give customers a reason to return.
This was not a migration from another app. Medito Digital and Snuzone built the program from the ground up, around repeat purchases and a clear path through VIP tiers.
Member Club: four tiers, and points that grow with status
Members earn on every order and on milestones like their fifth, and four spend-based tiers (Bronze, Silver, Gold and Diamond) let them earn points faster as they move up. Once a member reaches a tier, it never expires.
Ways to earn
Points- €Every €1 spent100 to 165 pts
- +Create an account1,000 pts
- 5Fifth order5,000 pts
- ↗Refer a friend10,000 pts
VIP tiers
Spend- 1BronzeFree
- 2Silver€500
- 3Gold€900
- 4Diamond€2,000
Tier perks
Silver / Gold / Diamond- €Points per €1120 / 140 / 165
- +Tier-up bonus3k / 5k / 7k pts
- %Tier-up voucher€5 / €10 / €15
Designed from scratch, built into the account
A program designed from scratch
Snuzone's official Shopify agency planned it around repeat purchases and a clear path through the tiers.
Connected through the Smile API
Medito Digital integrated points and VIP tiers into Snuzone's Shopify store.
A custom loyalty display
Loyalty shows in a custom display inside the customer account.
VIP progression stands out
More annual spend, Diamond vs base tier
Silver members spent 279% more and Gold 495% more. Diamond members also ordered 358% more often, with a 146% higher AOV.
More annual spend, members vs non-members
Members also ordered 136% more often, with a 21% higher AOV
More annual spend from redeemers
Redeemers also ordered 189% more often than customers who did not redeem
Redemption rate, top performing
Last 30 days, all three rates above Smile's benchmarks
Source: Snuzone Smile program reporting. Spend and frequency over the last 12 months, shown indexed to the comparison group; engagement rates over the last 30 days.
Why Smile
Build loyalty your customers come back for.
Smile gives Shopify brands and their agency partners points, VIP tiers and the Smile API, so loyalty can live inside the customer account and be measured across members, redeemers and tiers.
