Free gift rewards at POS
Customers redeem free-product rewards at the register, the same as online.
Smile Editions
An all-new dedicated loyalty page, free gifts at the register, a program that speaks your customers' language, and a platform built for BFCM.
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Everything Smile shipped this fall, grouped by what it changes for your program.
Our dedicated loyalty page, rebuilt from the ground up. It lives on your storefront and stays in sync with your program. No theme code, no page builder, nothing to maintain.
Toggle sections, edit copy and styles, and see every change on desktop and in a phone-framed mobile preview before you publish.
All 14 updates in this releaseNew
This fall we brought the full rewards experience to Shopify POS, so in-store customers get the same program as online.
Customers redeem free-product rewards at the register, the same as online.
Require a minimum cart value before a free gift can be redeemed in store.
The POS tile shows the reward names you set, not the defaults.
A loyalty card in the customer's wallet, scannable at POS, with a wallet button in the points-earned email.
Smile Admin now speaks every language Shopify Admin does, right to left included. On your storefront, translations keep getting sharper, refined with merchants selling across regions.
Welcome back
Welcome back, in Japanese, Arabic, Korean, Turkish, Hebrew, Romanian, Dutch, Greek and Traditional Chinese.Every store now runs on one steadier pipeline for Shopify events, built to stay fast when your traffic peaks.
1.2M
per-store webhook subscriptions replaced by one app-level pipeline

Smile installs in one step with Shopify Managed Install, the admin works properly on your phone, and more features reach more plans.
A new API endpoint, a modernized JavaScript SDK, headless docs, new partner apps, and the foundation for a new generation of integrations.
6 themes and 54 updates, shipped this fall.
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