Smile + HubSpot. Loyalty data in your CRM and email.
- Built by
- Smile
- Available on
- all paid plans
- Works with
- Points, VIP Tiers and Referrals
- ContactsMembers, matched by email
- Contact propertiesPoints, tier and referral URL
- Smart lists and workflowsPoints and tier changes
HubSpot is a marketing, sales and customer service platform. When connected to Smile, you can sync loyalty data into HubSpot contact properties to segment lists, build workflows and personalize email.
What you can do. With Smile and HubSpot.
Halvard
Subject: Your Ridge rewards, Maya
You have 2,430 points.
Enough for $20 off your next order. Thanks for being a Ridge member.
Redeem points- Customers per tier
- Build a list on Smile VIP Tier Name to count the customers in a specific VIP tier.
- Loyalty contact filters
- On HubSpot's Contacts page, add a filter and search for Smile to narrow contacts by any loyalty property.
- Referral links in email
- Add each contact's Smile Referral URL to HubSpot emails so customers can share their own referral link.
Connected in three steps. Synced once, then automatically.
Smile / Integrations
HubSpot
The first sync takes from a few minutes to a couple of hours.
Sync customer dataStep 1: Connect your HubSpot account
In Smile Admin, install the HubSpot integration and follow the steps to connect it to your HubSpot account.
Step 2: Sync customer data
On the integration's settings page, click Sync customer data. After this first sync, customers update automatically as they earn, redeem and change tiers.
Step 3: Build a smart list
In HubSpot, create a smart list from a Smile contact property, such as everyone with one point or more.
More in Email & Marketing. Connected to the same program.
- KlaviyoSync loyalty data into your email and SMS campaigns.Built by Smile
- OmnisendSync points balance and VIP tier into your email and SMS campaigns.Built by Omnisend
- HiveSync points balance and VIP tier into your email and SMS campaigns.Built by Hive
- RemarketySync points balance and VIP tier into your email and SMS campaigns.Built by Remarkety
Smile and HubSpot, answered.
Yes. The HubSpot integration is built and supported by Smile. When connected to Smile, you can sync loyalty data into HubSpot contact properties and use it to segment lists, build automated workflows, and personalize email campaigns.
With it, you can sync points balance, VIP tier, and referral URL to HubSpot contacts, build HubSpot lists segmented by points balance or VIP tier, filter contacts by loyalty data for easy sorting and management and use loyalty data to personalize email campaigns and trigger workflows.
Five contact properties, in a Smile.io Customer Info property group: Smile Points Balance, Smile Referral URL, Smile VIP Tier ID, Smile VIP Tier Name and Smile State (member, candidate or disabled).
After the first sync, whenever a customer earns or redeems points, changes VIP tier or has their status updated in Smile.
No. Every loyalty member with an email address syncs, and single customers can’t be excluded. Filter and segment on the Smile State property instead.
Yes. Create a smart list from any Smile contact property, for example everyone with a Smile Points Balance of one or more, and it updates as your program changes.
Every paid plan. The number of integrations you can connect depends on your plan.

See Smile with HubSpot. In every contact record.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale