Yotpo Loyalty is still sold and still on the Shopify App Store. What changed is the company around it: in 2025 Yotpo discontinued Subscriptions and ended its Email and SMS products. For a Shopify Plus brand that bought Yotpo as a retention suite, that is a good moment to check whether loyalty sits on the right platform.
This guide compares six alternatives on Shopify's own certifications, where each app works inside Shopify, VIP tiers, published pricing and migration help. Every competitor fact comes from the vendor's Shopify App Store listing, its pricing page or Shopify's technology partner directory, read on October 21, 2026.
TL;DR: Smile is our pick to replace Yotpo Loyalty for Shopify Plus and enterprise brands: it is Built for Shopify, a Shopify Technology Partner and SOC 2 Type II audited, and Smile Plus carries members, point balances and VIP tiers over intact. Okendo is the closest swap if you want reviews and loyalty from one vendor, and LoyaltyLion suits brands that want the loyalty page built for them.
Why Brands Look Beyond Yotpo Loyalty
Yotpo's own pages record what it ended and what it still sells:
| Yotpo product | Status, in Yotpo's words | Source and date |
|---|---|---|
| Subscriptions | "Yotpo Subscriptions will be discontinued on May 31 2025" | Yotpo Help Center (archived copy, June 9, 2026) |
| Email and SMS | Sunset, with "full deprecation scheduled for December 31st, 2025" | Yotpo blog, September 10, 2025 |
| Loyalty & Referrals | Still sold: a free tier, paid tiers from $199 a month | yotpo.com/pricing, October 21, 2026 |
| Reviews & UGC | Still sold, alone or bundled with Loyalty | yotpo.com/pricing, October 21, 2026 |
Four documented reasons come up when brands review the decision:
- A narrower product line. Brands that ran subscriptions, email or SMS on Yotpo had to replace them. Yotpo's August 2025 FAQ says it is now "focusing entirely on building the best Reviews and Loyalty products." When a vendor keeps ending products, it is fair to ask what comes next. Loyalty is Smile's entire focus.
- No Built for Shopify badge. Yotpo Loyalty's listing shows no Built for Shopify badge, which Shopify awards for its "highest standards for performance, design, and integration." Yotpo is in Shopify's technology partner directory.
- Work outside the Shopify admin. Yotpo's listing names Checkout, Customer accounts, Shopify POS and Shopify Flow under "Works with," but not Shopify Admin. After moving to Smile, ROKA's Director of Marketing, Anna Pappas, said: "Our customer experience team is so thankful to have everything in Shopify, connected directly to our systems, without having to open up an alternate browser in Yotpo."
- Per-order pricing at volume. Yotpo Pro is $199 a month, then $0.08 to $0.20 per order from 500 orders a month, with stores above 5,000 orders sent to "all pricing options." ROKA reports roughly 50% lower loyalty spend on Smile than on Yotpo, after more than five years there.
None of this makes Yotpo Loyalty a weak product. Its listing offers 20+ out-of-the-box campaigns, VIP tiers and checkout redemption on Pro, and Yotpo bundles Reviews and Loyalty at a lower combined price. For the head-to-head, see Smile vs Yotpo.
What We Evaluated
We build loyalty software, so we judged each option on what a Shopify Plus team lives with after launch:
- Shopify certifications. The Built for Shopify badge on the app's own listing, and a place in Shopify's technology partner directory, which requires an annual independent penetration test, a 30-minute first response to critical support requests and 24/7 support worldwide.
- Where it works in Shopify. Checkout, customer accounts, Shopify POS, Shopify Flow and the Shopify admin, as each listing states.
- VIP tiers. Which published plan includes them.
- Pricing as published. Plans and per-order rates, dated.
- Migration and reviews. Who moves your members, balances and tiers, and what happens to Yotpo Reviews.
Quick Comparison Table
| App | Shopify App Store rating | Built for Shopify | Technology Partner | Plans from (October 21, 2026) | Best for |
|---|---|---|---|---|---|
| Smile | 4.9 | Growth $199 a month; Smile Plus $999 a month, billed annually | Shopify Plus and enterprise brands | ||
| Yotpo Loyalty (for reference) | 4.7 | Pro $199 a month, then $0.08 to $0.20 per order from 500 orders | Brands staying on Yotpo Reviews | ||
| LoyaltyLion | 4.6 | Classic $199 a month for 500 orders; Advanced and Plus by quote | A loyalty page and Klaviyo flows built for you | ||
| Okendo | 4.8 | Loyalty priced by monthly order volume | One vendor for reviews and loyalty | ||
| Rivo | 4.7 | Scale from $49 a month, capped at $499; Plus $499 a month | Developer-led teams | ||
| Joy Loyalty | 4.9 | Advanced $129 a month; top plan $499 a month | Many touchpoints at a lower list price | ||
| BON Loyalty | 5.0 | Growth $129 a month, unlimited orders | VIP and B2B tiers at a fixed price |
Built for Shopify means the badge sits in the app's own listing header. Technology Partner means the vendor appears in Shopify's technology partner directory.
1. Smile: Built for Shopify Plus and Enterprise Brands
Rating: 4.9 on the Shopify App Store · Built for Shopify · Technology Partner · SOC 2 Type II
Smile is the loyalty platform for Shopify Plus and enterprise brands: points, VIP tiers and referrals. Loyalty is its entire focus. Its listing carries the Built for Shopify badge and the 2026 Build Award winner badge, Smile is in Shopify's technology partner directory, and its SOC 2 Type II audit was completed in May 2026.
Smile's listing names Checkout, Customer accounts, Shopify POS, Shopify Flow and Shopify Admin. In practice: Loyalty Hub inside Shopify customer accounts and points redemption at Shopify Plus checkout from Growth, Shopify POS on every plan, Shopify Flow triggers, VIP tiers synced to Shopify metafields and Klaviyo, and performance benchmarks against stores of similar size and industry.
For brands leaving Yotpo, Smile Plus and Smile Enterprise include a white-glove migration: members, point balances and VIP tiers come over intact, and the old program stays live until Smile is ready. Any plan can import points balances by CSV, and our Yotpo to Smile migration guide covers each step. If Yotpo Reviews stays, Smile's own Yotpo integration rewards verified product reviews with points. ROKA moved from Yotpo after more than five years; its loyalty members show a 75% redemption rate and 31% higher purchase frequency than non-members. See how switching works.
Where Smile is not the fit: it does not sell reviews, so you pair it with a reviews app, and API access starts on Smile Plus.
Best for: Shopify Plus and enterprise brands that want loyalty inside Shopify, both Shopify certifications and a team that runs the migration.
Pricing: Growth $199 a month with 2,500 monthly orders, then $20 per 100. Smile Plus $999 a month, billed annually, with 7,500 monthly orders. Smile Enterprise is custom, for retailers over $40M in annual revenue (smile.io/pricing, October 21, 2026).
2. LoyaltyLion: Best for a Done-for-You Loyalty Page
Rating: 4.6 on the Shopify App Store · Built for Shopify · Technology Partner
LoyaltyLion, based in London and on the Shopify App Store since July 2014, includes a loyalty page designed for you, Klaviyo loyalty flows built for you, onboarding support, POS locations and loyalty-attributed revenue reporting in its Classic plan, per its listing. It is in Shopify's technology partner directory.
The trade-offs: no Built for Shopify badge on its listing, and above 500 monthly orders pricing moves to a custom quote. On VIP tiers its sources differ: the listing includes "VIP loyalty tiers" in Classic, while its pricing page shows dynamic VIP tiers as an optional add-on on Classic. More in Smile vs LoyaltyLion.
Best for: brands that want LoyaltyLion's team to build the loyalty page and flows, and accept quote-based pricing above 500 orders.
Pricing: a free tier for up to 400 monthly orders; Classic $199 a month for up to 500 orders; Advanced and Plus by quote.
3. Okendo: Best for Replacing Yotpo Reviews and Loyalty Together
Rating: 4.8 on the Shopify App Store · Built for Shopify · Technology Partner
Okendo's listing is titled "Okendo: Reviews & Loyalty" and sits under both Product reviews and Loyalty and rewards. For a brand leaving Yotpo Reviews and Yotpo Loyalty at once, it is the closest one-vendor swap. Its pricing page sells a Retain bundle of Reviews, Loyalty and Surveys and says every loyalty feature is in every plan.
The trade-offs: no Built for Shopify badge, and no fixed loyalty prices: the pricing page sets them by monthly order volume, and the prices on its listing are for reviews plans. If you want Okendo for reviews and a loyalty specialist for loyalty, Okendo Reviews also integrates with Smile.
Best for: brands that want reviews and loyalty under one contract and are comfortable buying loyalty as part of a reviews platform.
Pricing: loyalty by monthly order volume on okendo.io/pricing; reviews plans on its listing from $19 a month.
4. Rivo: Best for Developer-Led Teams
Rating: 4.7 on the Shopify App Store · Built for Shopify · Technology Partner
Rivo publishes clear pricing and bills monthly. Its Scale plan includes VIP tiers from $49 a month for 400 orders, then $20 per 100, capped at $499 a month. Its Plus plan, $499 a month for up to 2,500 orders, adds checkout extensions and the Rivo Developer Toolkit.
The trade-offs: Rivo is not in Shopify's technology partner directory, and its listing showed no Built for Shopify badge on October 21, 2026, although Rivo's own blog said in July 2026 that it carried one. More in Smile vs Rivo.
Best for: brands with in-house developers who want a toolkit, published pricing with a cap and monthly billing.
Pricing: a free tier for up to 200 monthly orders; Essential $15 a month; Scale from $49 a month, capped at $499; Plus $499 a month; custom above that.
5. Joy Loyalty: Best for Many Touchpoints at a Lower List Price
Rating: 4.9 on the Shopify App Store · Built for Shopify · Technology Partner
Joy packs a lot into its Advanced plan: VIP and B2B tiers, a Loyalty Hub in Shopify's native UI, a Shopify POS loyalty extension, Apple and Google Wallet passes and paid memberships. Its top published plan adds checkout UI loyalty extensions (Shopify Plus only, per its pricing page), a JavaScript SDK, a REST API and headless support.
The trade-off for a Plus brand: Joy is not in Shopify's technology partner directory, the program that requires an annual independent penetration test and 24/7 support worldwide. See Smile vs Joy Loyalty.
Best for: brands that want wallet passes, POS and checkout touchpoints at a lower list price and do not require a Shopify Technology Partner.
Pricing: a free tier for 250 monthly orders; Essential $29 a month; Advanced $129 a month for 2,000 orders, then $10 per 100; top plan $499 a month for 7,000 orders, then $5 per 100.
6. BON Loyalty: Best for VIP and B2B Tiers at a Fixed Price
Rating: 5.0 on the Shopify App Store · Built for Shopify · Technology Partner
BON has the top rating in this group and the Built for Shopify badge. Its Growth plan is a flat $129 a month with unlimited monthly orders, VIP tiers, B2B tiers and points on the product page. Shopify POS earning and redemption start on its Basic plan.
The trade-offs: BON is not in Shopify's technology partner directory, and API access sits on its Plus plan, priced through sales. See Smile vs BON Loyalty.
Best for: brands that want VIP and B2B tiers with unlimited orders at a fixed list price.
Pricing: a free tier for up to 150 monthly orders; Starter $15 a month; Basic $29 a month; Growth $129 a month; Plus by quote.
When Staying on Yotpo Makes Sense
Staying is reasonable if Yotpo Reviews is central to your content strategy and the Reviews and Loyalty bundle saves you money, or if your program runs well on Yotpo's 20+ campaigns and a switch would not earn its cost. Yotpo is also a Shopify Technology Partner, so the enterprise security bar is met. Weigh that against the missing Built for Shopify badge, loyalty managed outside the Shopify admin, and per-order pricing as volume grows.
How to Choose a Yotpo Alternative
- Do you need both Shopify certifications? Smile has the badge and is in the partner directory. LoyaltyLion and Okendo are partners without the badge; Joy and BON have the badge without partner status; Rivo has neither (October 21, 2026).
- Are you replacing Yotpo Reviews too? Okendo replaces both in one contract. If you keep Yotpo Reviews or choose Okendo Reviews or Judge.me, Smile connects to each.
- Who runs the migration? On Smile Plus and Smile Enterprise, Smile's migration team carries members, balances and tiers over. Ask every other vendor the same question in writing.
- How does cost scale with orders? Model your next peak season on published per-order rates, not the entry price.
- Do you need developer access? It sits on Smile Plus (REST API and JavaScript SDK), Rivo Plus (Developer Toolkit), Joy's top plan (REST API and JavaScript SDK) and BON Plus (API and SDK).
For the wider field, see the best loyalty apps for Shopify Plus and the best enterprise loyalty platforms for ecommerce.
Frequently Asked Questions
What is the best alternative to Yotpo Loyalty? Smile is our pick to replace Yotpo Loyalty for Shopify Plus and enterprise brands. As of October 21, 2026, it has the Built for Shopify badge, it is in Shopify's technology partner directory, it completed a SOC 2 Type II audit in May 2026, and Smile Plus includes a white-glove migration that carries members, point balances and VIP tiers over intact.
Is Yotpo discontinuing its loyalty program? Yotpo has not published an end date for Loyalty & Referrals. On October 21, 2026, Yotpo Loyalty is live on the Shopify App Store and Yotpo's pricing page sells it from $199 a month. The products Yotpo ended were Subscriptions (May 31, 2025) and Email and SMS (December 31, 2025).
What products did Yotpo discontinue? Yotpo's Help Center said Yotpo Subscriptions would be discontinued on May 31, 2025, and Yotpo's blog said on September 10, 2025 that Email and SMS would be fully deprecated on December 31, 2025. Yotpo now sells Reviews & UGC, Loyalty & Referrals and an AI visibility product, Discover.
Can I keep Yotpo Reviews if I move loyalty to Smile? Yes. Smile builds and supports a Yotpo integration that rewards verified product reviews with points. Smile's Help Center says it needs a Yotpo Premium plan and runs on Smile's Essential plan and up.
How much does Yotpo Loyalty cost compared with the alternatives? On October 21, 2026, Yotpo Pro is $199 a month plus $0.08 to $0.20 per order from 500 orders a month. Smile Growth is $199 a month with 2,500 orders included, and Smile Plus is $999 a month, billed annually. LoyaltyLion Classic is $199 a month for 500 orders, Rivo Plus is $499 a month, and Joy Advanced and BON Growth are $129 a month.
Which Yotpo alternatives are Built for Shopify? Smile, Joy Loyalty and BON Loyalty show the badge on their own listings as of October 21, 2026; Yotpo, LoyaltyLion, Okendo and Rivo do not. Of those three, Smile is also in Shopify's technology partner directory.
Will customers lose their points if we leave Yotpo? They should not. Smile imports points balances by CSV on any plan, and on Smile Plus and Smile Enterprise a white-glove migration carries members, point balances and VIP tiers over intact while the Yotpo program stays live until Smile is ready.
