Loyalty platform built for Shopify brands

Drop your discounts. Build LTV with Smile.

Loyalty and rewards that turn one-time buyers into repeat revenue, without eroding margin.

Built for Shopify Plus · SOC 2 Type II

Your LTV audit

Sample audit

Projected customer lifetime value

$31248%vs $211 today
TodayWith loyalty

Where the lift comes from

+18%

average order value

+25%

repeat purchase rate

+7%

revenue from referrals

Smile loyalty strategistSmile loyalty strategistSmile loyalty strategist

Built with you by a Smile loyalty strategist

4.6on G2Loved by Shopify brands
Liquid Death
Nine West
Liquid Death
Monos
Billabong
Monos
K-Swiss
tp-link
K-Swiss
Naturium
Hush Puppies
Naturium
Quiksilver
e.l.f.
Quiksilver
Eddie Bauer
Touchland
Eddie Bauer
Ford
Blue Banana
Ford

Proven outcomes

Proven results across leading brands

Rewards that compound lifetime value, not coupons that erode it.

G2 Leader

1st in Loyalty Management Software

4.9

4000+ reviews

#1 Loyalty App

Among Shopify Plus brands

100k+

Merchants run loyalty on Smile

Brand equity

Build loyalty beyond discounts

Every promo trains your best customers to wait for the next markdown. Give them reasons to come back that don't touch your margin.

VIP tiers and member perks

Status and benefits that reward your best customers for staying your best customers.

Exclusive drops and products

Members-only products give customers a reason to join and a reason to return.

Early access to launches

Let loyal customers shop new releases first, no markdown required.

Community and engagement

Reward the behaviors that build your brand: follows, shares, reviews, and repeat visits.

Experiences and events

Turn top customers into insiders with experiences money can't buy at checkout.

Referrals that compound

Members bring the next cohort of high-LTV customers with them.

Why leading brands choose Smile

Smile drives LTV with strategy and data, not a discount engine.

Loyalty intelligence Benchmarks and recommendations powered by the industry's largest loyalty dataset.

Strategists on demand Work with loyalty strategists who help you grow customer lifetime value and protect brand equity.

Built for Shopify Plus The only loyalty platform that's both Built for Shopify and a Shopify Certified Technology Partner.

The LTV audit

What is discounting costing you?

A Smile loyalty strategist models your real numbers and shows you the revenue a loyalty program would unlock, then walks you through the plan to capture it.

  • How much discounting is hurting your LTV today
  • Where you stand against industry benchmarks
  • A plan to increase your LTV with Smile

What discounting costs you

per year
Repeat revenue lost to one-time buyers$246K
AOV uplift not captured$96K
Referral revenue missed$84.6K
Left on the table$427K

Illustrative example. Your audit models your real cohorts.

Wayfarer Rewards was introduced to retain customers and give them a reason to come back. We wanted a program that's simple: earn points, then come back to spend them.

Mike Wu, Director of Ecommerce, Monos

Painless switch

Switching is our job, not yours

Mid-contract or mid-season, moving to Smile is a white-glove migration handled by a dedicated team. Your customers keep everything they've earned and never notice the seams.

  • Every member, point balance, and tier moves with you
  • A dedicated migration team runs the switch end to end
  • Zero downtime for your customers or your store

Migrating to Smile

Zero downtime
Members48,432 moved
Point balances12.4M points preserved
VIP tiersGold, Silver, Bronze mapped

Program live. Customers never noticed the switch.

Smile migration strategistSmile migration strategistSmile migration strategist

Dedicated migration team

Runs your switch end to end

BFCM ready

Live before the Q4 rush

Launch loyalty this quarter and the customers you acquire during BFCM convert into repeat revenue in Q1, instead of one-and-done discount hunters. Loyalty is how you protect peak-season ad spend.

  • Launch in weeks with strategist-led onboarding
  • Turn seasonal buyers into members at their first purchase
  • Start Q1 with repeat revenue, not a reacquisition bill

Daily sales

30-day baseline vs bonus campaign

Campaign live
BaselineBonus campaign

+50% daily sales for top-quartile campaigns during the bonus window.

Enterprise ready

Built to scale with your business

Global brands trust Smile to run complex programs with enterprise-grade security, compliance, and flexibility.

Security and privacy

SOC 2 Type II and best-practice data protection.

Compliance and legal

GDPR-ready with DPA and security review support.

Globalization

Multi-currency, multi-language, multi-region.

Reliability at scale

High-volume programs with 99.9% uptime.

Headless ready

Power loyalty on any custom storefront.

Open APIs and webhooks

Build custom workflows on flexible APIs.

Integrations

Loyalty data in the tools you already run

Smile connects to Klaviyo, Gorgias, Recharge, and the rest of your stack, so loyalty data flows into the campaigns, segments, and reports your team already uses.

Connects with your stack

See all integrations

Email & Marketing

KlaviyoMailchimpOmnisendHubSpot

Reviews

Judge.meLoox

Subscriptions

RechargeStay AI

Customer Support

GorgiasRe:amaze

Returns

Loop Returns

Upsell & Cross-Sell

DigiohRep AI

Endpoints

REST API

Auth

OAuth + webhooks

Uptime

99.9%

FAQ

Answers before you ask

Most brands launch in weeks, not months. Onboarding is strategist-led: your program design, tier structure, and launch plan are built with you, and Smile runs inside Shopify from day one.

No. Smile is Built for Shopify and runs in your Shopify admin, so a standard program launches without engineering work. If you want a fully custom experience, open APIs and webhooks are there for your team.

Switching is handled as a white-glove migration by a dedicated team. Every member, point balance, and VIP tier moves with you, with zero downtime, so customers keep everything they have earned.

Nothing. A loyalty strategist models your real cohorts, quantifies what discounting is costing you, and walks you through the plan to capture it. No obligation attached.

Discounts spike a sale today and train customers to wait for the next markdown. Loyalty builds repeat revenue with points, VIP status, and referrals, so your best customers come back without eroding your margin.

Yes. Smile connects with Klaviyo, Gorgias, Recharge, and dozens more, so loyalty data flows into your campaigns, segments, and support conversations.

Build LTV with Smile

Ready to move beyond discounts?

Start with your free LTV audit, or talk to a loyalty strategist.

4.6on G2Loved by Shopify brandsSOC 2 Type II