Shopify Platinum partner

Roswell NYC. Agency partner.

Roswell NYC is a Webby Award-winning, full-service Shopify agency built around one goal: growing customer lifetime value.

Visit roswell.nyc

Based in: New York City
Credentials: Shopify Platinum partnerKlaviyo Platinum Master partner
Smile partner: More than a decade, our longest-standing agency partnership

What Roswell NYC does. For Smile brands.

Since 2011 they have designed, built and grown brands across beauty, fashion, jewelry, luxury, wellness and CPG, pairing Shopify Plus development with retention marketing, paid media, SEO and creative production.

Loyalty program strategy
Points, VIP tiers and referrals, designed around a brand's customers and margins.
Implementation and migration
Smile set up and launched, including a program moved over from another platform.
Shopify theme and loyalty page build
The loyalty page and on-site placements, built into the store's Shopify theme.
Retention and email integration
Loyalty in email and SMS: points, tiers and rewards working inside a brand's flows.
Klaviyo
Plus and enterprise builds
Complex Shopify Plus and enterprise stores, with loyalty built into the stack.

Nihar Kulkarni, smiling, in a black and white portrait.

“Smile is an essential partner in our growth marketing division.”
“Roswell NYC has partnered with Smile for over a decade merging loyalty with retention marketing to produce substantial increases in customer lifetime value for dozens of brands in multiple verticals.”

Nihar KulkarniManaging Director, Roswell NYC